Digital Advertising Design Prompts

Parameterized prompt templates for digital advertising with design system variant integration

Created: February 2026 Tool: Nano Banana Pro / Design System Specification Builder Related: Framework Overview | Banners | Social Media

---

Design System Configuration

# AI SKILL CONFIGURATION - Digital Advertising
# Reference: ./readme.md for full token definitions

ad_config:
  schema_version: "2.0"
  category: "digital_advertising"

  # Default configuration (override per ad type)
  defaults:
    variant: "{{ACTIVE_VARIANT}}"
    grid_system: "{{GRID_STYLE}}"
    frame_style: "{{FRAME_TYPE}}"

  # Variant recommendations by objective
  objective_variants:
    brand_awareness:
      primary: "trusted_advisor"
      secondary: "modern_partner"
      rationale: "Establish credibility and approachability"

    lead_generation:
      primary: "bold_challenger"
      secondary: "cyber_shield"
      rationale: "Drive action with confidence and urgency"

    technical_audience:
      primary: "blueprint_technical"
      secondary: "clean_developer"
      rationale: "Precision and developer-friendly aesthetics"

    retargeting:
      primary: "creative_clay"
      secondary: "sentinel_guard"
      rationale: "Memorable differentiation for familiar audiences"

  # Platform-specific adjustments
  platform_overrides:
    linkedin:
      formality_boost: 0.15
      preferred_variants: ["trusted_advisor", "modern_partner", "clean_developer"]

    meta:
      warmth_boost: 0.10
      preferred_variants: ["modern_partner", "creative_clay", "bold_challenger"]

    google_display:
      contrast_boost: 0.20
      preferred_variants: ["bold_challenger", "cyber_shield", "trusted_advisor"]

    programmatic_premium:
      quality_boost: 0.25
      preferred_variants: ["trusted_advisor", "sentinel_guard", "creative_clay"]

---

Variant-Objective Mapping Matrix

┌─────────────────────────────────────────────────────────────────────────────────────┐
│                    ADVERTISING VARIANT SELECTION GUIDE                               │
├─────────────────────────────────────────────────────────────────────────────────────┤
│                                                                                      │
│  OBJECTIVE              RECOMMENDED VARIANTS          GRID SYSTEM      FRAME STYLE  │
│  ─────────────────────────────────────────────────────────────────────────────────  │
│                                                                                      │
│  Brand Awareness        trusted_advisor               subtle_grid      frame_solid  │
│  (Trust, Recognition)   modern_partner                minimal_grid     frame_solid  │
│                                                                                      │
│  Lead Generation        bold_challenger               structured_grid  frame_solid  │
│  (Action, Conversion)   cyber_shield                  cyber_grid       frame_glow   │
│                                                                                      │
│  Technical Audience     clean_developer               minimal_grid     frame_solid  │
│  (Developers, CTOs)     blueprint_technical*          technical_grid   frame_dashed │
│                                                                                      │
│  Retargeting            creative_clay                 editorial_grid   frame_solid  │
│  (Re-engagement)        sentinel_guard                dashboard_grid   frame_gradient│
│                                                                                      │
│  Security Messaging     cyber_shield                  cyber_grid       frame_glow   │
│  (Threat, Protection)   sentinel_guard                dashboard_grid   frame_gradient│
│                                                                                      │
│  * blueprint_technical uses clean_developer base with technical_grid overlay        │
│                                                                                      │
└─────────────────────────────────────────────────────────────────────────────────────┘

---

Advertising Philosophy

SBK advertisements must: - Stop the scroll with compelling visuals aligned to {{active_variant.mood.keywords}} - Communicate instantly (under 3 seconds) using {{typography_tokens.font_primary}} - Drive qualified action not just clicks - Maintain brand integrity using {{color_primitives.sbk_blue}} family - Respect the viewer with honest, valuable messaging

Advertising Anti-Patterns

Never create: - Clickbait or misleading headlines - Flashing, spinning, or aggressive animation - Stock photo cliches (handshakes, jumping, pointing) - Fear-based messaging without solution - Claims without substantiation - Visuals that violate {{active_variant.mood.anti_patterns}}

---

Display Advertising

Google Display Network

[SBK BRAND DNA]
Professional technology consulting. Trusted, authoritative, action-driving.

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[GRID: {{layout.grid_system}}]
Frame style: {{layout.frame_style}} at {{layout.frame_opacity}} opacity.

[ASSET: AD - GOOGLE DISPLAY]
Standard Google Display Network ads.

[SIZE MATRIX]
Leaderboard: 728x90px
Medium Rectangle: 300x250px
Large Rectangle: 336x280px
Skyscraper: 160x600px
Wide Skyscraper: 300x600px
Mobile Banner: 320x50px
Mobile Interstitial: 320x480px
Billboard: 970x250px
Large Leaderboard: 970x90px

[COLOR APPLICATION]
Primary: {{active_variant.colors.primary}}
Background: {{active_variant.colors.background}}
Text: {{active_variant.colors.text_primary}}
CTA Background: {{active_variant.colors.accent}}
CTA Text: {{active_variant.colors.text_inverse}} or {{active_variant.colors.background}}

[STRUCTURE - ALL SIZES]
Logo: Visible, 10-15% of ad area.
Headline: Primary message (5-8 words max) in {{typography_tokens.font_display}}.
Supporting: One line or visual support in {{typography_tokens.font_primary}}.
CTA: Clear button using {{sizing_tokens.radius_lg}} corners.
Background: {{active_variant.colors.background}} with {{active_variant.visual.texture}}.

[DESIGN RULES]
Simplicity: 3 elements maximum.
Contrast: CTA stands out using {{active_variant.colors.accent}}.
Readability: Minimum {{typography_tokens.text_sm}} text ({{typography_tokens.text_base}} preferred).
Borders: {{frame_tokens.frame_solid}} if background blends with white.
Corner radius: {{active_variant.visual.border_radius}}.

[ANIMATION - IF USED]
Duration: 15-30 seconds max loop.
Frames: 3-4 maximum states.
Final frame: Static with CTA visible.
Transitions: {{motion_tokens.ease_out}} with {{motion_tokens.duration_normal}}.
No flashing: Accessibility and policy compliance.

[AVOID]
{{active_variant.mood.anti_patterns}}

Responsive Display Ads

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: AD - GOOGLE RESPONSIVE]
Google Responsive Display Ad assets.

[REQUIRED ASSETS]
Images:
  - Square: 1200x1200px (min 300x300)
  - Landscape: 1200x628px (min 600x314)
  - Portrait: 960x1200px (optional, min 480x600)

Logo:
  - Square: 1200x1200px (min 128x128)
  - Landscape: 1200x300px (min 512x128)

[IMAGE REQUIREMENTS]
Subject: Clear, simple, relevant.
Text overlay: None (Google adds text).
Quality: High-resolution, not pixelated.
Composition: Subject can be cropped.
Color palette: {{active_variant.colors.primary}}, {{active_variant.colors.accent}}.
Background: {{active_variant.colors.background}} or {{active_variant.visual.gradient_style}}.

[HEADLINE APPROACH]
Short headlines (5): 30 characters each.
Long headlines (1): 90 characters.
Descriptions (5): 90 characters each.

[HEADLINE EXAMPLES]
Short: "Stop Getting Sold To"
Short: "Vendor-Neutral IT Advice"
Short: "Pass Audits First Try"
Long: "Cybersecurity consulting without conflicts of interest. Vendor-neutral since 2010."

---

LinkedIn Advertising

Sponsored Content

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[RECOMMENDED VARIANTS]
- trusted_advisor: Best for thought leadership, industry expertise
- modern_partner: Best for collaborative messaging, partnerships
- clean_developer: Best for technical decision-makers

[ASSET: AD - LINKEDIN CONTENT]
LinkedIn feed sponsored content.

[SPECIFICATIONS]
Single Image: 1200x627px (1.91:1).
Square: 1200x1200px (1:1).
Video: 16:9, up to 30 min (15-30s recommended).
Carousel: Up to 10 cards, 1080x1080px each.

[COLOR APPLICATION]
Background: {{active_variant.colors.background}}
Headlines: {{active_variant.colors.text_primary}} in {{typography_tokens.font_display}}
Body: {{active_variant.colors.text_secondary}} in {{typography_tokens.font_primary}}
CTA: {{active_variant.colors.accent}} with {{sizing_tokens.radius_lg}}

[DESIGN APPROACH]
Professional: LinkedIn audience expectations aligned with {{active_variant.mood.keywords}}.
Native feel: Blend with organic content.
Value-forward: Lead with insight, not pitch.
Typography: {{active_variant.typography.heading_weight}} for headlines.

[TEXT LIMITS]
Intro text: 600 characters (150 visible).
Headline: 70 characters (recommended 45).

[EFFECTIVE PATTERNS]
Stat callout: "73% of SMBs fail compliance audits..."
Question hook: "Is your vendor selling you solutions you don't need?"
Insight lead: "The hidden cost of 'free' security tools..."
Social proof: "How [Client] reduced IT costs 40%..."

[GRID APPLICATION]
Use {{grid_frame_systems.subtle_grid}} for professional layouts.
Frame: {{frame_tokens.frame_solid}} at 10% opacity for card elements.

Document Ads

[STYLE: {{active_variant.name}}]
[GRID: {{layout.grid_system}}]

[ASSET: AD - LINKEDIN DOCUMENT]
LinkedIn document/carousel ads.

[SPECIFICATIONS]
Format: PDF, 10 pages max.
Size: 1080x1080px or 1920x1080px.
File: Under 100MB.

[DESIGN APPROACH]
Cover: Compelling hook in {{typography_tokens.font_display}} {{typography_tokens.weight_bold}}.
Pages: Educational, valuable content using {{active_variant.colors.text_primary}}.
Each page: Standalone value with consistent {{layout.grid_system}}.
CTA: Final page conversion using {{active_variant.colors.accent}}.

[CONTENT TYPES]
Mini whitepapers.
Assessment checklists.
Framework overviews.
Comparison guides.

[PAGE TEMPLATE]
Header zone: 15% - Logo + page number
Content zone: 70% - Educational content
Footer zone: 15% - CTA or navigation hint
Grid: {{grid_frame_systems.editorial_grid}} for document layouts.

---

Meta (Facebook/Instagram) Advertising

Feed Ads

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[RECOMMENDED VARIANTS]
- modern_partner: Warm, approachable for B2C crossover
- creative_clay: Distinctive, memorable for brand differentiation
- bold_challenger: High-impact for competitive messaging

[ASSET: AD - META FEED]
Facebook and Instagram feed ads.

[SPECIFICATIONS]
Square: 1080x1080px (recommended).
Vertical: 1080x1350px (4:5).
Stories: 1080x1920px (9:16).
Landscape: 1200x628px (1.91:1 - FB only).

[TEXT OVERLAY]
Rule: Minimal text in image (no 20% rule, but less is more).
Focus: Visual storytelling using {{active_variant.visual.texture}}.
Text: Appears in ad copy, not image.

[COLOR APPLICATION]
Primary: {{active_variant.colors.primary}}
Accent: {{active_variant.colors.accent}}
Background: {{active_variant.colors.surface}} or gradient
Text overlay (if needed): {{active_variant.colors.text_primary}} with shadow

[DESIGN APPROACH]
Thumb-stopping: First impression uses {{active_variant.mood.keywords}}.
Emotion: Connect before selling.
Clarity: Message in 3 seconds.
Mobile-first: All designs.
Corners: {{active_variant.visual.border_radius}}.

[EFFECTIVE ELEMENTS]
Human faces: Eyes attract attention.
Color contrast: Stand out with {{active_variant.colors.accent}}.
Simple composition: One focal point.
Brand presence: Subtle but visible using {{color_primitives.sbk_blue}}.

Stories Ads

[STYLE: {{active_variant.name}}]
[GRID: minimal_grid]

[ASSET: AD - META STORIES]
Instagram and Facebook Stories ads.

[SPECIFICATIONS]
Dimensions: 1080x1920px.
Safe zone: 250px top/bottom margin.
Duration: Up to 15 seconds (video).

[DESIGN RULES]
Vertical native: Design for 9:16 using {{layout_tokens.aspect_story}}.
Safe zones: Critical content centered.
Swipe up: CTA area at bottom using {{active_variant.colors.accent}}.
Sound optional: Design for muted.
Typography: {{typography_tokens.font_display}} at {{typography_tokens.text_3xl}} minimum.

[COLOR APPLICATION]
Background: {{active_variant.colors.background}} or {{active_variant.visual.gradient_style}}
Text: {{active_variant.colors.text_primary}}
CTA highlight: {{active_variant.colors.accent}} with {{shadow_tokens.shadow_lg}}

[EFFECTIVE PATTERNS]
Text reveal: Progressive message with {{motion_tokens.animation_slide_up}}.
Before/after: Transformation story.
Quick tip: Immediate value.
Testimonial: Social proof snippet.

---

Retargeting Campaigns

Awareness Retargeting

[STYLE: creative_clay OR sentinel_guard]
[OBJECTIVE: Re-engagement with familiar audiences]

[ASSET: AD - RETARGET AWARENESS]
Top-funnel retargeting.

[AUDIENCE]
Website visitors (all pages).
Social engagers.
Video viewers.

[VARIANT SELECTION]
Use creative_clay for:
  - Memorable, distinctive re-engagement
  - Color: {{variant_creative_clay.colors.primary}} with {{variant_creative_clay.colors.accent}}
  - Grid: {{grid_frame_systems.editorial_grid}}

Use sentinel_guard for:
  - Security-focused audiences
  - Color: {{variant_sentinel_guard.colors.primary}} with glow effects
  - Grid: {{grid_frame_systems.dashboard_grid}}

[MESSAGING]
Reinforce brand awareness.
Share valuable content.
Build familiarity.

[CREATIVE APPROACH]
Educational content using {{active_variant.typography.heading_font}}.
Thought leadership.
Industry insights.
No hard sell.
Visual consistency with website using {{active_variant.colors}}.

[FREQUENCY]
Lower frequency cap.
Gentle reminder.
Long retargeting window.

Conversion Retargeting

[STYLE: bold_challenger OR cyber_shield]
[OBJECTIVE: Drive action from engaged visitors]

[ASSET: AD - RETARGET CONVERT]
Bottom-funnel retargeting.

[AUDIENCE]
Contact page visitors.
Assessment starters.
Demo requesters (incomplete).

[VARIANT SELECTION]
Use bold_challenger for:
  - General conversion campaigns
  - High contrast with {{variant_bold_challenger.colors.accent}}
  - Sharp corners: {{variant_bold_challenger.visual.border_radius}}
  - Grid: {{grid_frame_systems.structured_grid}}

Use cyber_shield for:
  - Security service conversions
  - Dark mode: {{variant_cyber_shield.colors.background}}
  - Glow effects: {{variant_cyber_shield.visual.glow_style}}
  - Grid: {{grid_frame_systems.cyber_grid}}

[MESSAGING]
Clear offer/CTA.
Urgency (if genuine).
Remove friction.
Direct response.

[CREATIVE APPROACH]
Specific offer with prominent CTA in {{active_variant.colors.accent}}.
Limited time (if real).
Easy next step.
Personal touch.

[CTA STYLING]
Background: {{active_variant.colors.accent}}
Text: {{active_variant.colors.text_inverse}}
Radius: {{sizing_tokens.radius_lg}}
Shadow: {{shadow_tokens.shadow_md}}
Hover state: Scale 1.02 with {{motion_tokens.ease_out}}

[FREQUENCY]
Higher frequency acceptable.
Varied creative essential.
Shorter window.

Sequential Retargeting

[STYLE: Progressive variant escalation]

[ASSET: AD - RETARGET SEQUENCE]
Multi-touch retargeting journey.

[SEQUENCE DESIGN WITH VARIANT PROGRESSION]
Ad 1 (Days 1-7):
  Variant: trusted_advisor OR modern_partner
  Objective: Educational/value
  Grid: {{grid_frame_systems.subtle_grid}}
  Tone: Warm, informative

Ad 2 (Days 8-14):
  Variant: trusted_advisor OR clean_developer
  Objective: Social proof
  Grid: {{grid_frame_systems.minimal_grid}}
  Tone: Credible, evidence-based

Ad 3 (Days 15-21):
  Variant: bold_challenger OR sentinel_guard
  Objective: Specific benefit
  Grid: {{grid_frame_systems.structured_grid}}
  Tone: Confident, solution-focused

Ad 4 (Days 22-30):
  Variant: bold_challenger OR cyber_shield
  Objective: Offer/CTA
  Grid: {{grid_frame_systems.structured_grid}} OR {{grid_frame_systems.cyber_grid}}
  Tone: Action-driving, urgent

[CREATIVE VARIATION]
Different visuals per stage aligned with variant mood.
Message progression.
Building relationship.
Natural conversion flow.

---

Security-Focused Advertising

Threat Protection Messaging

[STYLE: CYBER SHIELD]
{{variant_cyber_shield.prompt_prefix}}

[ASSET: AD - SECURITY THREAT]
Security threat awareness advertising.

[COLOR APPLICATION]
Background: {{variant_cyber_shield.colors.background}}
Primary: {{variant_cyber_shield.colors.primary}}
Accent glow: {{variant_cyber_shield.colors.accent_glow}}
Text: {{variant_cyber_shield.colors.text_primary}}
Alert: {{color_primitives.security_red}}

[GRID APPLICATION]
System: {{grid_frame_systems.cyber_grid}}
Outer frame: {{grid_frame_systems.cyber_grid.outer_frame}}
Scan lines: enabled
Corner brackets: enabled

[VISUAL ELEMENTS]
Dark mode: Always
Glow effects: {{variant_cyber_shield.visual.glow_style}}
Typography: {{variant_cyber_shield.typography.monospace_usage}} for data displays
Texture: {{variant_cyber_shield.visual.texture}}

[USE CASES]
- Threat detection services
- Security operations center offerings
- Compliance audit services
- Incident response capabilities

[MESSAGING TONE]
Vigilant but not alarmist.
Technical credibility.
Action-oriented solutions.

AI-Powered Security Messaging

[STYLE: SENTINEL GUARD]
{{variant_sentinel_guard.prompt_prefix}}

[ASSET: AD - AI SECURITY]
AI-powered security advertising.

[COLOR APPLICATION]
Background: {{variant_sentinel_guard.colors.background}}
Primary: {{variant_sentinel_guard.colors.primary}}
Secondary: {{variant_sentinel_guard.colors.secondary}}
Gradient: {{variant_sentinel_guard.visual.gradient_style}}

[GRID APPLICATION]
System: {{grid_frame_systems.dashboard_grid}}
Frame style: {{frame_tokens.frame_gradient}}
Corner style: rounded

[VISUAL ELEMENTS]
Neural network textures: {{variant_sentinel_guard.visual.texture}}
Flowing data visualizations.
Purple/violet gradient accents.
Soft glows: {{variant_sentinel_guard.visual.glow_style}}

[USE CASES]
- AI-driven security assessments
- Predictive threat intelligence
- Automated compliance monitoring
- Advanced analytics services

---

Video Advertising

Pre-Roll/Mid-Roll

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: AD - VIDEO PREROLL]
YouTube and programmatic video.

[SPECIFICATIONS]
Skippable: :06, :15, :30+ seconds.
Non-skippable: :06, :15 seconds.
Resolution: 1920x1080 minimum.
Format: MP4, H.264.

[COLOR GRADING]
Primary tint: {{active_variant.colors.primary}}
Background mood: {{active_variant.colors.background}}
Text overlays: {{active_variant.colors.text_primary}} with shadow
Lower thirds: {{active_variant.colors.surface}} at 90% opacity

[STRUCTURE - :15 SECONDS]
0-3s: Hook (brand visible, {{active_variant.colors.accent}} highlight).
3-10s: Value proposition in {{typography_tokens.font_display}}.
10-15s: CTA with {{active_variant.colors.accent}} button.

[STRUCTURE - :06 BUMPER]
0-2s: Hook.
2-4s: Message.
4-6s: Brand + CTA.

[MOTION]
Transitions: {{motion_tokens.ease_out}}
Duration: {{motion_tokens.duration_normal}}
Text reveals: {{motion_tokens.animation_slide_up}}

[DESIGN RULES]
Front-load: Key message early.
Sound design: Works muted.
Captions: Always include in {{typography_tokens.font_primary}}.
Brand: Visible throughout using {{color_primitives.sbk_blue}}.

---

Platform-Specific Specifications

Quick Reference Matrix

platform_specs:
  google_display:
    format: "JPG, PNG, GIF (≤150KB)"
    animation: "30s max, 5fps max GIF"
    recommended_variants:
      - bold_challenger
      - trusted_advisor
      - cyber_shield

  linkedin:
    format: "JPG, PNG (≤5MB)"
    video: "MP4, 75KB-200MB"
    recommended_variants:
      - trusted_advisor
      - modern_partner
      - clean_developer

  meta:
    format: "JPG, PNG (≤30MB)"
    video: "MP4, MOV (≤4GB)"
    recommended_variants:
      - modern_partner
      - creative_clay
      - bold_challenger

  twitter:
    format: "JPG, PNG, GIF (≤5MB)"
    video: "MP4 (≤512MB)"
    recommended_variants:
      - bold_challenger
      - modern_partner
      - creative_clay

---

Performance Creative Testing

A/B Test Elements

test_priority:
  high_impact:
    - variant_selection: "Test trusted_advisor vs bold_challenger"
    - headline_message
    - primary_image
    - cta_text
    - value_proposition

  medium_impact:
    - grid_system: "Test subtle_grid vs structured_grid"
    - color_scheme: "Test primary vs accent dominant"
    - layout_structure
    - social_proof_type
    - offer_framing

  lower_impact:
    - minor_copy_variations
    - frame_style: "Test frame_solid vs frame_glow"
    - font_styling

Creative Variations

[ASSET: AD - VARIATION MATRIX]
Systematic creative testing.

[VARIATION TYPES BY VARIANT]
Message Angle:
- Pain-focused (bold_challenger): "Tired of biased IT advice?"
- Solution-focused (trusted_advisor): "Get vendor-neutral guidance."
- Benefit-focused (modern_partner): "Save 30-40% on IT costs."
- Proof-focused (clean_developer): "Trusted by 500+ companies."

Visual Approach by Variant:
- trusted_advisor: Abstract brand patterns, professional gradients
- bold_challenger: High contrast, sharp geometric elements
- cyber_shield: Dark mode, glow accents, technical overlays
- creative_clay: Distinctive 3D elements, blob shapes

CTA Variations:
- Direct: "Get a Free Assessment" (bold_challenger)
- Soft: "Learn More" (trusted_advisor)
- Urgent: "Schedule Today" (cyber_shield)
- Value: "Download the Guide" (clean_developer)

---

Quality Checklist

Before launching any advertisement:

Design System Compliance

• Uses correct variant for objective
• Color tokens properly applied
• Typography tokens consistent
• Grid system appropriate for format
• Frame style matches variant specification

Technical Requirements

• Message clear in 3 seconds
• Brand visible and consistent with {{color_primitives.sbk_blue}}
• CTA clear and compelling using {{active_variant.colors.accent}}
• Proper size and format per platform
• Text legible at actual size (min {{typography_tokens.text_sm}})
• Corners use {{active_variant.visual.border_radius}}

Platform Compliance

• Landing page aligned
• Tracking parameters added
• Platform policies compliant
• Accessible (captions, contrast meets WCAG AA)
• Mobile-optimized

Anti-Pattern Check

• No elements from {{active_variant.mood.anti_patterns}}
• Not clickbait or misleading
• No aggressive animations
• Claims substantiated

---

Integration References

Parent Design System

For full token definitions, variant specifications, and grid system details, reference: - Framework Overview - Active Configuration: sbk_design_config.active_variant - Token Resolution: readme.md → Design System Variants

Related Asset Categories

• Banners - Complementary banner specifications
• Social Media - Platform-specific social content
• Video & Motion - Video advertising assets

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Last Updated: February 2026 Version: 2.0 (Parameterized Token System)