Integrations
System integrations and data flows
Overview
Integration configurations connecting marketing, sales, and operations systems for unified data flow.
Integration Map
┌─────────────┐ ┌─────────────┐ ┌─────────────┐
│ Website │────▶│ HubSpot │────▶│ Apollo │
│ (Forms) │ │ (CRM) │ │ (Outreach) │
└─────────────┘ └──────┬──────┘ └─────────────┘
│
┌─────┴─────┐
▼ ▼
┌──────────┐ ┌──────────┐
│ Slack │ │ Zapier │
│ (Alerts) │ │ (Connect)│
└──────────┘ └──────────┘
Core Integrations
CRM Integrations
| From |
To |
Data |
Frequency |
| Website |
HubSpot |
Form submissions |
Real-time |
| Apollo |
HubSpot |
Contact enrichment |
On-create |
| HubSpot |
Slack |
Deal updates |
Real-time |
Marketing Integrations
| From |
To |
Data |
Frequency |
| HubSpot |
LinkedIn |
Audience sync |
Daily |
| HubSpot |
Google Ads |
Audience sync |
Daily |
| Website |
HubSpot |
Page views |
Real-time |
Operations Integrations
| From |
To |
Data |
Frequency |
| HubSpot |
PSA |
Closed deals |
On-close |
| PSA |
HubSpot |
Client data |
Daily |
| Calendar |
HubSpot |
Meetings |
Real-time |
Integration Patterns
Webhook Pattern
Event occurs
↓
Webhook fires
↓
Zapier receives
↓
Data transformed
↓
Target system updated
Scheduled Sync Pattern
Schedule triggers (daily/hourly)
↓
Source data pulled
↓
Comparison/diff
↓
Updates pushed
↓
Logging/notification
Error Handling
| Error Type |
Detection |
Resolution |
| Connection failure |
Automated monitoring |
Retry + alert |
| Data format error |
Validation |
Manual review |
| Rate limiting |
API monitoring |
Throttle + queue |