Campaign Assets

Creative assets, graphics, and media for campaigns

Overview

Centralized repository for campaign creative assets including display ads, social graphics, email headers, and landing page visuals.

Asset Categories

Category	Formats	Dimensions
Display Ads	PNG, GIF	300x250, 728x90, 160x600, 300x600
Social Graphics	PNG, JPG	1200x628 (LinkedIn), 1080x1080 (Square)
Email Headers	PNG	600x200
Landing Page	PNG, JPG, SVG	Variable
Video Thumbnails	PNG	1280x720

Naming Convention

[campaign-id]_[asset-type]_[size]_[version].[ext]

Example: 2026-02-hipaa_display_300x250_v2.png

Asset Requirements

Brand Compliance

• Use approved color palette
• Include SBK logo (appropriate variant)
• Follow typography guidelines
• Maintain minimum logo clear space

Technical Specs

• Display ads: <150KB
• Social images: <5MB
• Email headers: <100KB
• All images: RGB color mode

Asset Approval Workflow

1. Creative brief from campaign lead
2. Design draft created
3. Brand review (voice, visual)
4. Performance review (CTA, messaging)
5. Final approval
6. Upload with proper naming

Related Documents

• Brand Assets
• Campaign Templates
• Active Campaigns