Geo Targets
Geographic targeting strategy and regional market data
Overview
Geographic targeting definitions for regional marketing and sales focus.
Primary Markets
| Region |
Priority |
Rationale |
| Greater Philadelphia |
Primary |
Home market, network strength |
| New York Metro |
Primary |
Market size, density |
| Boston/New England |
Secondary |
Tech concentration |
| Washington DC Metro |
Secondary |
Government, contractors |
| Southeast (ATL, FL) |
Tertiary |
Growth markets |
Regional Targeting Criteria
Tier 1 Markets (Primary Focus)
- Within 100 miles of Philadelphia
- Dense SMB concentration
- Strong referral network
- In-person capability
Tier 2 Markets (Remote-Friendly)
- Major metros with target industries
- Virtual delivery acceptable
- Strategic partnership potential
- Conference presence
Tier 3 Markets (Opportunistic)
- Inbound only
- Fully remote delivery
- Higher qualification bar
- Premium pricing
Regional Industry Concentrations
| Region |
Key Industries |
| Philadelphia |
Healthcare, Legal, Manufacturing |
| NYC |
Financial Services, Legal, Tech |
| Boston |
Biotech, Tech, Education |
| DC |
Defense Contractors, Nonprofits |
| Southeast |
Healthcare, Hospitality |
Geo-Targeting by Channel
| Channel |
Geo Capability |
Notes |
| LinkedIn Ads |
Metro areas |
25-mile radius typical |
| Google Ads |
City + radius |
Can be very specific |
| Email |
Any |
Use timezone for send time |
| Events |
Physical location |
Focus on Tier 1 |