Brand

Visual identity, voice guidelines, messaging frameworks, and asset generation

Overview

Brand identity elements that inform all marketing, sales, and client-facing communications. SBK positions as a trusted, vendor-neutral technology partner—professional but approachable.

Structure

brand/
├── brand-voice-guidelines.md    # Tone spectrum, voice gears, signature phrases
├── visual-identity.md           # Logo, colors, typography standards
├── messaging-framework.md       # Core messaging by audience
├── pricing-positioning.md       # Market positioning and pricing strategy
├── brand-asset-generator/       # Automated asset generation tools
└── brand-assets/                # Generated visual assets by persona

Key Documents

Document	Purpose
brand-voice-guidelines.md	Tone spectrum (formality: 0.70, authority: 0.85)
visual-identity.md	Logo usage, color palette, typography
pricing-positioning.md	Source of truth for positioning and pricing
messaging-framework.md	Audience-specific messaging

Brand Voice Quick Reference

Tone Spectrum: - Formality: 0.70 (Professional, not stuffy) - Technicality: 0.55 (C-suite accessible, engineer credible) - Energy: 0.60 (Active urgency without panic) - Authority: 0.85 (Enterprise-grade expertise) - Warmth: 0.45 (Approachable but not soft)

Signature Phrases: - "Stop getting sold to." - "Pass audits first try." - "Your IT budget has 30-40% waste." - "Zero vendor conflicts since 2010."

Related Documents

• Personas
• Value Cases
• GTM Strategy