Merchandise & Swag Design Prompts

Comprehensive prompt templates for branded merchandise, promotional items, and corporate gifts

Created: February 2026 Tool: Nano Banana Pro / Merchandise Design Related: Framework Overview | Print Collateral

---

Design System Configuration

# MERCHANDISE DESIGN CONFIGURATION
# Inherits from: ./readme.md (SBK Generative Prompts Framework v2.0)
# Change active_variant to switch entire merchandise styling

merchandise_config:
  schema_version: "2.0"
  parent_framework: "./readme.md"

  # Variant Selection
  # Available: trusted_advisor, modern_partner, bold_challenger,
  #            cyber_shield, sentinel_guard, clean_developer, creative_clay, tech_noir
  active_variant: "trusted_advisor"

  # Token Placeholders (resolved from parent framework)
  tokens:
    primary: "{{primary}}"
    primary_dark: "{{primary_dark}}"
    accent: "{{accent}}"
    background: "{{background}}"
    surface: "{{surface}}"
    text_primary: "{{text_primary}}"
    text_secondary: "{{text_secondary}}"
    border: "{{border}}"
    success: "{{success}}"
    warning: "{{warning}}"
    error: "{{error}}"

  # Merchandise Categories
  product_contexts:
    professional: ["trusted_advisor", "clean_developer"]
    fun_creative: ["creative_clay", "bold_challenger"]
    security_focused: ["cyber_shield", "sentinel_guard", "tech_noir"]
    partnership: ["modern_partner"]

---

Variant-Specific Merchandise Styling

Trusted Advisor (Professional Items)

variant_merchandise_trusted_advisor:
  id: "trusted_advisor"
  use_for: ["client gifts", "executive items", "conference professional", "team uniforms"]

  colors:
    primary: "#2563eb"           # SBK Blue
    primary_dark: "#0f172a"      # SBK Navy
    accent: "#0ea5e9"            # SBK Sky
    neutrals: ["#f8fafc", "#ffffff", "#334155", "#0f172a"]

  apparel_colors: ["navy", "charcoal", "white", "heather gray"]

  branding_approach:
    style: "subtle, refined, professional"
    logo_treatment: "embroidered or debossed"
    placement: "left chest, small and tasteful"
    avoid: "large prints, bright accent colors"

  material_preference:
    fabric: "premium cotton, pima, performance blends"
    leather: "full-grain or high-quality vegan"
    metal: "brushed stainless, anodized aluminum"
    finish: "matte or subtle satin"

  print_considerations:
    embroidery:
      thread_count: "high density for clean edges"
      colors: ["navy on white", "white on navy", "charcoal on gray"]
      max_colors: 2
    laser_engraving:
      depth: "medium, visible but subtle"
      finish: "natural contrast against material"
    screen_print:
      inks: "soft-hand plastisol"
      colors: "PMS matched to brand"

  recommended_items:
    - "leather portfolios"
    - "premium pens (Parker, Cross)"
    - "embroidered polos"
    - "executive notebooks"
    - "quality insulated drinkware"

Modern Partner (Partnership Items)

variant_merchandise_modern_partner:
  id: "modern_partner"
  use_for: ["welcome kits", "team collaboration", "partnership gifts", "casual events"]

  colors:
    primary: "#0d9488"           # Teal
    secondary: "#0891b2"         # Cyan
    accent: "#06b6d4"            # Light Cyan
    neutrals: ["#faf5f0", "#ffffff", "#334155"]

  apparel_colors: ["teal", "soft white", "heather gray", "natural"]

  branding_approach:
    style: "warm, approachable, modern"
    logo_treatment: "printed or embroidered"
    placement: "flexible, can be more visible"
    avoid: "corporate stiffness, cold tones"

  material_preference:
    fabric: "organic cotton, tri-blend, recycled materials"
    leather: "vegan or sustainable sourced"
    other: "bamboo, recycled plastics, natural materials"
    finish: "soft touch, organic textures"

  print_considerations:
    embroidery:
      style: "clean, not overly dense"
      colors: ["teal on cream", "white on teal"]
    digital_print:
      style: "soft gradients acceptable"
      finish: "matte, avoid glossy"
    screen_print:
      inks: "water-based preferred"
      feel: "soft hand, eco-friendly"

  recommended_items:
    - "organic cotton totes"
    - "recycled material notebooks"
    - "sustainable drinkware"
    - "bamboo desk accessories"
    - "soft fleece quarter-zips"

Bold Challenger (Statement Items)

variant_merchandise_bold_challenger:
  id: "bold_challenger"
  use_for: ["brand awareness", "trade show impact", "team motivation", "memorable giveaways"]

  colors:
    primary: "#0f172a"           # Charcoal
    accent: "#ea580c"            # Burnt Orange
    accent_bright: "#f97316"     # Orange
    neutrals: ["#ffffff", "#f8fafc", "#64748b"]

  apparel_colors: ["black", "charcoal", "white with accent pops"]

  branding_approach:
    style: "bold, distinctive, memorable"
    logo_treatment: "high contrast, impactful"
    placement: "strategic, can be larger"
    avoid: "subtle to the point of invisible"

  material_preference:
    fabric: "quality cotton, performance materials"
    other: "anodized aluminum, matte black metals"
    finish: "matte with selective gloss accents"

  print_considerations:
    embroidery:
      style: "bold, clean execution"
      colors: ["orange on black", "white on charcoal", "black on white"]
      max_colors: 3
    screen_print:
      inks: "high-opacity plastisol"
      style: "can use larger graphics"
    laser_engraving:
      finish: "high contrast reveal"

  recommended_items:
    - "statement t-shirts"
    - "branded laptop sleeves"
    - "matte black power banks"
    - "bold sticker sets"
    - "geometric desk accessories"

Cyber Shield (Security Items)

variant_merchandise_cyber_shield:
  id: "cyber_shield"
  use_for: ["security conferences", "SOC team gear", "threat intelligence events", "tech giveaways"]

  colors:
    primary: "#dc2626"           # Threat Red
    secondary: "#0f172a"         # Deep Charcoal
    background: "#0a0a0b"        # Near Black
    accent_glow: "#ef4444"       # Bright Red

  apparel_colors: ["black", "charcoal"]

  branding_approach:
    style: "technical, operational, security-focused"
    logo_treatment: "subtle glow effects on dark"
    placement: "tactical positioning"
    avoid: "bright or casual aesthetics"

  material_preference:
    fabric: "performance materials, tactical feel"
    metal: "matte black, gunmetal"
    tech: "rugged, durable construction"
    finish: "matte with selective metallic accents"

  print_considerations:
    embroidery:
      style: "red on black, technical precision"
      colors: ["red on black", "gray on black"]
    screen_print:
      inks: "specialty inks for glow effects"
      style: "cyberpunk-inspired accents"
    laser_engraving:
      finish: "red fill on dark substrates"

  recommended_items:
    - "tactical backpacks"
    - "black-out notebooks"
    - "webcam covers"
    - "matte black drinkware"
    - "technical hoodies"

Sentinel Guard (AI/Advanced Security Items)

variant_merchandise_sentinel_guard:
  id: "sentinel_guard"
  use_for: ["AI/ML events", "advanced security demos", "tech innovation gifts", "partner appreciation"]

  colors:
    primary: "#9333ea"           # Purple
    secondary: "#7c3aed"         # Violet
    accent: "#d946ef"            # Fuchsia
    background: "#0a0a0b"        # Near Black

  apparel_colors: ["black", "deep purple", "charcoal"]

  branding_approach:
    style: "futuristic, intelligent, advanced"
    logo_treatment: "gradient effects where possible"
    placement: "modern, flowing layouts"
    avoid: "dated or simplistic designs"

  material_preference:
    fabric: "modern blends, performance materials"
    tech: "premium electronics, smart accessories"
    finish: "gradient where applicable, soft glow effects"

  print_considerations:
    embroidery:
      style: "purple/violet on black"
      colors: ["purple on black", "white on purple"]
    sublimation:
      style: "gradient prints work well"
      finish: "smooth transitions"
    specialty:
      options: ["UV reactive inks", "gradient effects"]

  recommended_items:
    - "premium wireless chargers"
    - "gradient-printed apparel"
    - "smart tech accessories"
    - "futuristic desk items"
    - "premium power banks"

Clean Developer (Technical Items)

variant_merchandise_clean_developer:
  id: "clean_developer"
  use_for: ["developer relations", "hackathons", "documentation", "technical teams"]

  colors:
    primary: "#4f46e5"           # Indigo
    secondary: "#7c3aed"         # Violet
    accent: "#06b6d4"            # Cyan
    neutrals: ["#ffffff", "#f8fafc", "#0f172a"]

  apparel_colors: ["white", "light gray", "navy", "black"]

  branding_approach:
    style: "clean, precise, developer-friendly"
    logo_treatment: "minimal, well-spaced"
    placement: "consistent, predictable"
    avoid: "cluttered or busy designs"

  material_preference:
    fabric: "comfortable cotton, quality basics"
    paper: "premium stocks for notebooks"
    tech: "functional, quality construction"
    finish: "clean, no unnecessary embellishment"

  print_considerations:
    embroidery:
      style: "simple, clean execution"
      colors: ["indigo on white", "white on navy"]
    screen_print:
      style: "simple 1-2 color prints"
      positioning: "precise, mathematical spacing"
    laser_engraving:
      finish: "clean, precise marks"

  recommended_items:
    - "developer stickers (quality vinyl)"
    - "minimal notebooks"
    - "clean t-shirts"
    - "quality pens"
    - "laptop stand/accessories"

Creative Clay (Fun Swag)

variant_merchandise_creative_clay:
  id: "creative_clay"
  use_for: ["trade show giveaways", "fun events", "team celebrations", "unique gifts", "social engagement"]

  colors:
    primary: "#0f172a"           # Charcoal
    accent: "#f97316"            # Orange
    accent_secondary: "#f59e0b"  # Amber
    accent_cool: "#0ea5e9"       # Sky
    neutrals: ["#f8fafc", "#ffffff"]

  apparel_colors: ["white", "cream", "charcoal", "black"]

  branding_approach:
    style: "distinctive, creative, memorable"
    logo_treatment: "playful positioning, can be bold"
    placement: "unexpected, creative"
    avoid: "boring, template-feeling"

  material_preference:
    fabric: "soft cotton, premium feel"
    paper: "interesting textures, colored options"
    other: "unique materials, creative substrates"
    finish: "mix of matte and selective accent"

  print_considerations:
    embroidery:
      style: "can be playful, multi-color"
      colors: "orange/amber on dark, charcoal on light"
      max_colors: 4
    screen_print:
      style: "bold graphics welcome"
      effects: "specialty inks, puff prints optional"
    specialty:
      options: ["gradient prints", "custom shapes", "unique die-cuts"]

  recommended_items:
    - "creative sticker packs"
    - "unique shaped stress balls"
    - "illustrated notebooks"
    - "statement t-shirts"
    - "fun desk toys/accessories"
    - "creative drinkware"
    - "enamel pins"

Tech Noir (Dark Mode Items)

variant_merchandise_tech_noir:
  id: "tech_noir"
  use_for: ["developer events", "night mode enthusiasts", "tech conferences", "premium tech gifts"]

  colors:
    primary: "#18181b"           # Zinc 900
    secondary: "#27272a"         # Zinc 800
    accent: "#22d3ee"            # Cyan 400
    accent_secondary: "#a855f7"  # Purple 500
    neutrals: ["#09090b", "#fafafa", "#71717a"]

  apparel_colors: ["black", "charcoal", "slate"]

  branding_approach:
    style: "sleek, minimal, dark-first"
    logo_treatment: "subtle accent colors on dark"
    placement: "refined, understated"
    avoid: "bright backgrounds, loud designs"

  material_preference:
    fabric: "premium black cotton, tech fabrics"
    metal: "matte black, dark gunmetal"
    tech: "dark finish electronics"
    finish: "matte black, selective cyan/purple accents"

  print_considerations:
    embroidery:
      style: "cyan or purple on black"
      colors: ["cyan on black", "purple on charcoal", "white on black"]
      max_colors: 2
    screen_print:
      inks: "metallic or glow inks on dark substrates"
      style: "minimal, precise"
    laser_engraving:
      finish: "subtle reveal on dark materials"

  recommended_items:
    - "matte black everything"
    - "dark mode notebooks"
    - "black wireless chargers"
    - "minimal dark apparel"
    - "dark finish desk accessories"

---

Product Type to Variant Recommendations

product_variant_matrix:
  # Professional Items → trusted_advisor, clean_developer
  professional_items:
    variants: ["trusted_advisor", "clean_developer"]
    products:
      - name: "Executive Gifts"
        examples: ["leather portfolios", "premium pens", "engraved accessories"]
        primary_variant: "trusted_advisor"

      - name: "Client Welcome Kits"
        examples: ["notebook + pen sets", "branded folders", "quality totes"]
        primary_variant: "trusted_advisor"

      - name: "Team Uniforms"
        examples: ["embroidered polos", "softshell jackets", "fleece vests"]
        primary_variant: "trusted_advisor"

      - name: "Developer Swag"
        examples: ["quality stickers", "minimal tees", "tech accessories"]
        primary_variant: "clean_developer"

  # Fun/Creative Items → creative_clay, bold_challenger
  fun_items:
    variants: ["creative_clay", "bold_challenger"]
    products:
      - name: "Trade Show Giveaways"
        examples: ["sticker packs", "stress balls", "fun accessories"]
        primary_variant: "creative_clay"

      - name: "Team Celebrations"
        examples: ["commemorative items", "event shirts", "party favors"]
        primary_variant: "creative_clay"

      - name: "Statement Apparel"
        examples: ["bold t-shirts", "graphic hoodies", "unique hats"]
        primary_variant: "bold_challenger"

      - name: "Social Media Props"
        examples: ["photo-worthy items", "shareable swag", "meme-worthy goods"]
        primary_variant: "creative_clay"

  # Security-Focused Items → cyber_shield, sentinel_guard, tech_noir
  security_items:
    variants: ["cyber_shield", "sentinel_guard", "tech_noir"]
    products:
      - name: "Security Conference Swag"
        examples: ["tactical bags", "webcam covers", "dark-theme items"]
        primary_variant: "cyber_shield"

      - name: "SOC Team Gear"
        examples: ["technical hoodies", "operational accessories", "badge holders"]
        primary_variant: "cyber_shield"

      - name: "AI/Innovation Events"
        examples: ["premium tech", "futuristic items", "smart accessories"]
        primary_variant: "sentinel_guard"

      - name: "Developer/Tech Events"
        examples: ["dark mode items", "minimal tech accessories", "premium black goods"]
        primary_variant: "tech_noir"

  # Partnership Items → modern_partner
  partnership_items:
    variants: ["modern_partner"]
    products:
      - name: "Partner Appreciation"
        examples: ["sustainable items", "collaborative kits", "eco-friendly swag"]
        primary_variant: "modern_partner"

      - name: "Onboarding Packages"
        examples: ["welcome kits", "new team member gifts", "orientation materials"]
        primary_variant: "modern_partner"

---

Print Considerations by Variant

print_guidelines:
  # Token-based color references
  color_tokens:
    trusted_advisor:
      primary_print: "{{primary}}"        # #2563eb
      secondary_print: "{{primary_dark}}" # #0f172a
      on_dark: "{{surface}}"              # #ffffff
      on_light: "{{text_primary}}"        # #0f172a

    modern_partner:
      primary_print: "{{primary}}"        # #0d9488
      secondary_print: "{{secondary}}"    # #0891b2
      on_dark: "{{surface}}"              # #ffffff
      on_light: "{{text_primary}}"        # #1e293b

    bold_challenger:
      primary_print: "{{primary}}"        # #0f172a
      accent_print: "{{accent}}"          # #ea580c
      on_dark: "{{accent}}"               # #ea580c
      on_light: "{{primary}}"             # #0f172a

    cyber_shield:
      primary_print: "{{primary}}"        # #dc2626
      background_print: "{{background}}"  # #0a0a0b
      on_dark: "{{primary}}"              # #dc2626
      glow_effect: true

    sentinel_guard:
      primary_print: "{{primary}}"        # #9333ea
      secondary_print: "{{secondary}}"    # #7c3aed
      gradient_support: true
      on_dark: "{{primary}}"              # #9333ea

    clean_developer:
      primary_print: "{{primary}}"        # #4f46e5
      on_dark: "{{surface}}"              # #ffffff
      on_light: "{{primary}}"             # #4f46e5
      minimal_approach: true

    creative_clay:
      primary_print: "{{primary}}"        # #0f172a
      accent_print: "{{accent}}"          # #f97316
      multi_color_support: true
      gradient_support: true

    tech_noir:
      primary_print: "{{primary}}"        # #18181b
      accent_print: "{{accent}}"          # #22d3ee
      on_dark: "{{accent}}"               # #22d3ee
      dark_mode_only: true

  # Embroidery Guidelines
  embroidery:
    trusted_advisor:
      thread_colors: ["navy", "white", "charcoal"]
      max_colors: 2
      style: "high-density, clean edges"
      placement: "left chest 3-4 inches"

    creative_clay:
      thread_colors: ["orange", "amber", "charcoal", "white"]
      max_colors: 4
      style: "can be playful, varied sizing"
      placement: "flexible, creative positioning"

    cyber_shield:
      thread_colors: ["red", "gray", "black"]
      max_colors: 2
      style: "tactical precision"
      placement: "left chest or sleeve"

  # Screen Print Guidelines
  screen_print:
    trusted_advisor:
      ink_type: "soft-hand plastisol"
      colors: "PMS matched"
      style: "subtle, professional"
      max_colors: 2

    bold_challenger:
      ink_type: "high-opacity plastisol"
      colors: "PMS matched"
      style: "bold, high contrast"
      max_colors: 3

    creative_clay:
      ink_type: "specialty options available"
      colors: "PMS matched, gradients via sublimation"
      style: "creative, distinctive"
      max_colors: 4+
      effects: ["puff print", "metallic", "glow"]

  # Laser Engraving Guidelines
  laser_engraving:
    trusted_advisor:
      depth: "medium"
      finish: "natural contrast"
      substrates: ["metal", "leather", "wood"]
      style: "refined, elegant"

    cyber_shield:
      depth: "deep"
      finish: "high contrast, paint-fill option"
      substrates: ["matte black metal", "dark materials"]
      style: "tactical, precise"
      fill_color: "red optional"

    clean_developer:
      depth: "light to medium"
      finish: "clean, precise"
      substrates: ["aluminum", "stainless steel"]
      style: "minimal, geometric"

  # Debossing/Embossing Guidelines
  debossing:
    trusted_advisor:
      depth: "medium"
      finish: "blind or foil stamped"
      foil_colors: ["gold", "silver", "navy"]
      substrates: ["leather", "paper", "fabric"]

    modern_partner:
      depth: "light"
      finish: "blind preferred"
      substrates: ["recycled materials", "natural fibers"]

---

Merchandise Philosophy

SBK merchandise must: - Represent premium quality in materials and execution - Be genuinely useful not just branded clutter - Create lasting impressions through thoughtful design - Maintain brand consistency across all items - Reflect our values of reliability and expertise

Merchandise Anti-Patterns

Never create: - Cheap or disposable promotional items - Overly logo-heavy designs (subtle branding preferred) - Items that don't align with professional B2B context - Merchandise that will quickly break or wear poorly - Designs that prioritize visibility over usability

---

Apparel

T-Shirts

[SBK BRAND DNA]
Professional technology consulting. Premium, understated, confidence-inspiring.

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - T-SHIRT]
Branded apparel for team and events.

[SPECIFICATIONS]
Fabric: 100% ring-spun cotton or tri-blend.
Weight: 4.5-6.0 oz (premium feel).
Fit: Modern fit, not boxy.
Colors: {{variant.apparel_colors}}

[DESIGN APPROACH]
Logo placement:
  - Left chest: 3-4" wide logo.
  - Back: Optional tagline or minimal design.
  - Full front: Reserved for special events only.

Design style:
  - Minimal: Small logo, understated elegance.
  - Statement: Clever industry-relevant design.
  - Event: Conference/event specific.

[BRANDING LEVELS]
Subtle: Small embroidered or printed logo.
Moderate: Front logo with back tagline.
Bold: Full design (use sparingly).

[VARIANT STYLING]
Color palette: {{tokens.primary}}, {{tokens.accent}} on {{tokens.surface}}
Logo treatment: {{variant.branding_approach.logo_treatment}}
Material preference: {{variant.material_preference.fabric}}

[EXAMPLES]
Front: Small SBK logo, left chest.
Back: "Vendor-neutral since 2010."
Alt back: Clean, no back print.

Polos

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - POLO]
Professional branded polo shirts.

[SPECIFICATIONS]
Fabric: Pima cotton or performance blend.
Weight: Premium feel.
Collar: Flat-knit or self-collar.
Colors: {{variant.apparel_colors}}

[DESIGN]
Logo: Left chest embroidery (2-3").
Quality: High thread count embroidery.
Placement: Consistent positioning.
Thread colors: {{variant.print_considerations.embroidery.colors}}

[OCCASIONS]
Trade shows.
Client meetings.
Team uniforms.
Golf events.

Outerwear

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - OUTERWEAR]
Jackets, fleece, and professional outerwear.

[SPECIFICATIONS]
Types:
  - Softshell jacket: Professional, weather-resistant.
  - Quarter-zip fleece: Casual, comfortable.
  - Puffer vest: Modern, layerable.
  - Rain jacket: Practical, packable.

[BRANDING]
Logo: Left chest embroidery.
Optional: Small logo on back yoke.
Color: Match or complement garment color.
Style: {{variant.branding_approach.style}}

[QUALITY STANDARDS]
Name-brand blanks preferred.
Durable zippers and hardware.
Quality lining and construction.

---

Tech Accessories

Laptop Sleeves & Bags

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - TECH BAG]
Branded laptop protection and bags.

[SPECIFICATIONS]
Sleeve sizes: 13", 14", 15", 16".
Materials: Neoprene, canvas, leather.
Closure: Zipper, magnetic, snap.

[DESIGN]
Logo: Subtle, {{variant.branding_approach.logo_treatment}}.
Color: {{tokens.primary}} on neutral substrates.
Interior: Soft protective lining.

[BAG TYPES]
Laptop sleeve: Minimal protection.
Messenger bag: Professional carry.
Backpack: Tech-friendly, TSA-ready.
Tote: Conference/casual use.

[BRANDING APPROACH]
Understated: Small logo, tone-on-tone.
Visible: Contrast logo placement.
Premium: Leather patch with embossed logo.

Power Banks & Chargers

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - POWER]
Branded charging solutions.

[SPECIFICATIONS]
Capacity: 10,000-20,000 mAh.
Output: USB-C, USB-A, wireless.
Features: Fast charging, LED indicator.

[DESIGN]
Logo: Laser engraved or printed.
Finish: {{variant.material_preference.finish}}.
Colors: {{tokens.primary}}, {{tokens.surface}}.

[PACKAGING]
Custom box with branding.
Quick start card included.
Premium unboxing experience.

[QUALITY]
Safety certified (UL, CE, FCC).
Reputable manufacturer.
Warranty included.

Phone Accessories

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - PHONE]
Phone cases, stands, and accessories.

[SPECIFICATIONS]
Phone stand: Adjustable, stable.
Wireless charger: Qi-compatible.
Pop socket: Minimal branding.
Card wallet: Adhesive or MagSafe.

[DESIGN APPROACH]
Functional first: Utility over branding.
Subtle: Small logo placement.
Quality: Premium materials only.
Treatment: {{variant.branding_approach.style}}

[AVOID]
Cheap plastic construction.
Oversized logos.
Items that don't work well.

---

Office & Desk Items

Notebooks & Journals

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - NOTEBOOK]
Premium branded notebooks.

[SPECIFICATIONS]
Size: A5 (most common), A4, pocket.
Pages: 80-120 sheets.
Paper: 80-100gsm, fountain pen friendly.
Binding: Lay-flat preferred.

[COVER OPTIONS]
Hardcover: Professional, durable.
Softcover: Flexible, portable.
Leather: Premium gift option.

[BRANDING]
Cover: {{variant.branding_approach.logo_treatment}}.
Spine: Optional small logo.
Interior: Subtle branded header.
Back: Contact/website info.
Colors: {{tokens.primary}} on {{tokens.surface}}

[CUSTOMIZATION]
Ribbon bookmark.
Elastic closure.
Pocket in back cover.
Pen loop.

[DESIGN STYLE]
Executive: Dark colors, gold/silver foil.
Modern: Bold colors, clean design.
Minimal: Debossed, tone-on-tone.

Writing Instruments

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - PENS]
Branded pens and writing tools.

[SPECIFICATIONS]
Pen types:
  - Ballpoint: Reliable, everyday use.
  - Rollerball: Smooth, professional.
  - Gel: Modern, precise.
  - Stylus combo: Dual-purpose.

[QUALITY TIERS]
Standard: Metal body, quality mechanism.
Premium: Branded (Parker, Cross, etc.).
Executive: High-end gift pens.

[BRANDING]
Barrel: Logo engraved or printed.
Clip: Optional logo placement.
Box: Branded presentation box for premium.
Color: {{tokens.primary}}

[AVOID]
Cheap plastic pens.
Pens that skip or smear.
Overly bulky designs.

Desk Accessories

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - DESK]
Branded desk organization items.

[SPECIFICATIONS]
Items:
  - Desk organizer: Multi-compartment.
  - Mouse pad: Fabric or leather.
  - Cable organizer: Practical, minimal.
  - Desk mat: Large work surface.
  - Phone/tablet stand: Adjustable.
  - Pen cup: Weighted, quality.

[MATERIALS]
Wood: Walnut, bamboo (sustainable).
Leather: Full-grain or vegan.
Metal: Anodized aluminum.
Fabric: Quality cloth mouse pads.
Preference: {{variant.material_preference}}

[BRANDING]
Subtle: Small engraved or debossed logo.
Tasteful: Doesn't dominate the item.
Color: {{tokens.primary}}

[QUALITY]
Premium materials.
Thoughtful design.
Useful functionality.

---

Drinkware

Water Bottles

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - BOTTLE]
Premium insulated water bottles.

[SPECIFICATIONS]
Material: Stainless steel, double-wall insulated.
Capacity: 17-32 oz.
Lid: Leak-proof, various styles.
Finish: {{variant.material_preference.finish}} preferred.

[BRANDING]
Logo: Laser engraved (durable).
Placement: Front-center or wrap.
Size: 1.5-2.5" width.
Color: {{tokens.primary}} where applicable

[DESIGN OPTIONS]
Single color logo.
Full wrap design.
Tone-on-tone engraving.

[QUALITY STANDARDS]
Name-brand blanks (Yeti, Hydro Flask, S'well).
BPA-free and food-safe.
Keeps drinks cold 24h, hot 12h.

[AVOID]
Cheap insulation.
Lids that leak.
Branding that wears off.

Coffee Mugs & Tumblers

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - MUG]
Office mugs and travel tumblers.

[SPECIFICATIONS]
Office mug:
  - Capacity: 11-15 oz.
  - Material: Ceramic.
  - Finish: Matte or gloss.

Travel tumbler:
  - Capacity: 16-20 oz.
  - Material: Stainless steel.
  - Lid: Slide or flip-top.

[BRANDING]
Ceramic: Printed logo, full wrap optional.
Metal: Laser engraved preferred.
Color: {{tokens.primary}} on {{tokens.surface}}

[DESIGN]
Single logo: Clean, centered.
Tagline: Opposite side of logo.
Full wrap: Reserved for special designs.

[QUALITY]
Microwave/dishwasher safe (ceramic).
Premium insulation (tumbler).
Durable lid mechanism.

---

Event & Conference Items

Badges & Lanyards

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - BADGE]
Conference badge and lanyard system.

[SPECIFICATIONS]
Lanyard:
  - Width: 3/4" - 1".
  - Material: Polyester, recycled PET.
  - Attachment: Metal lobster claw or J-hook.
  - Breakaway: Safety feature required.

Badge holder:
  - Size: Standard 4" x 3".
  - Material: Vinyl or rigid plastic.
  - Style: Vertical or horizontal.

[BRANDING]
Lanyard: Repeated logo/text pattern.
Badge holder: Logo position consideration.
Color: {{tokens.primary}} or neutral.

[SUSTAINABILITY]
Recycled materials available.
Reusable badge holders.

Conference Bags

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - CONF BAG]
Event tote and conference bags.

[SPECIFICATIONS]
Tote bag:
  - Size: 14" x 15" or larger.
  - Material: Cotton canvas, recycled materials.
  - Handles: Reinforced, comfortable length.

Drawstring bag:
  - Size: Standard 14" x 18".
  - Material: Polyester or cotton.

Laptop messenger:
  - Size: Fits 15" laptop.
  - Material: Canvas or polyester.

[BRANDING]
Print: {{variant.print_considerations.screen_print.style}}.
Size: Large logo acceptable for event bags.
Placement: Front center.
Color: {{tokens.primary}} on neutral

[QUALITY]
Durable stitching.
Quality materials.
Useful beyond event.

Event Giveaways

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - GIVEAWAY]
Booth and event promotional items.

[SPECIFICATIONS]
Popular items:
  - Stickers: Die-cut vinyl, quality print.
  - Webcam covers: Practical, always used.
  - Screen cleaners: Useful, compact.
  - Cable clips: Practical organization.
  - Stress balls: Classic, customizable.
  - Lip balm: Surprisingly popular.

[DESIGN APPROACH]
Useful: Items people actually want/use.
Compact: Easy to carry from event.
Quality: Reflects brand standards.
Style: {{variant.branding_approach.style}}

[BRANDING]
Visible but not overwhelming.
Contact info included where appropriate.
Website or QR code optional.
Color: {{tokens.primary}}, {{tokens.accent}}

[AVOID]
Cheap plastic toys.
Items that will be thrown away.
Overly promotional/salesy.

---

Executive & Client Gifts

Premium Gift Sets

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - GIFT SET]
High-end client appreciation gifts.

[SPECIFICATIONS]
Components:
  - Premium notebook + pen set.
  - Tech accessories bundle.
  - Drinkware + accessories.
  - Desk accessory collection.

[PACKAGING]
Custom gift box with magnetic closure.
Tissue paper or foam inserts.
Branded ribbon or sleeve.
Gift card with personalized message.
Color theme: {{tokens.primary}}, {{tokens.surface}}

[BRANDING]
Subtle on individual items.
Box can be more branded.
Include branded card.

[VALUE TIERS]
Standard: $50-100 (good quality items).
Premium: $100-250 (name-brand items).
Executive: $250+ (luxury items).

[OCCASIONS]
Client onboarding.
Project completion.
Holiday appreciation.
Speaking engagement thank-you.

Personalized Items

[STYLE: {{active_variant.name}}]
{{active_variant.prompt_prefix}}

[ASSET: MERCH - PERSONALIZED]
Custom personalized gifts.

[SPECIFICATIONS]
Personalization options:
  - Name engraving.
  - Custom message.
  - Title/role.
  - Date/occasion.

[ITEMS FOR PERSONALIZATION]
Leather goods: Portfolios, card cases.
Drinkware: Bottles, tumblers.
Tech: Power banks, accessories.
Writing: Premium pens.

[DESIGN APPROACH]
Subtle personalization.
Professional execution.
Coordinates with SBK branding.
Font: Clean, professional
Color: {{tokens.text_primary}}

[QUALITY]
Precision engraving/embossing.
Correct spelling verified.
Professional presentation.

---

Sustainable Merchandise

Eco-Friendly Materials

sustainable_materials:
  fabrics:
    organic_cotton: "GOTS certified"
    recycled_polyester: "rPET from bottles"
    bamboo: "Rapidly renewable"
    hemp: "Low environmental impact"

  packaging:
    recycled_paper: "FSC certified"
    biodegradable: "Compostable options"
    minimal: "Reduce packaging waste"

  products:
    plantable_paper: "Seed paper items"
    upcycled: "Materials from waste"
    reusable: "Replace single-use items"

  variant_alignment:
    modern_partner: "Primary sustainable variant"
    trusted_advisor: "Sustainable options available"
    creative_clay: "Eco-creative combinations"

Sustainability Messaging

[CONTEXT: SUSTAINABLE MERCH]
Eco-conscious branded merchandise.

[MESSAGING]
Include sustainability info where appropriate.
Highlight recycled/sustainable materials.
Align with SBK values of responsibility.

[CERTIFICATION BADGES]
Include relevant certifications.
FSC, GOTS, OEKO-TEX as applicable.

---

Production Guidelines

Quality Standards

quality_requirements:
  materials:
    - "Premium blanks from reputable suppliers"
    - "Name-brand items when possible"
    - "Safety certifications required"

  branding:
    - "High-quality printing/embroidery"
    - "Durable application methods"
    - "Color matching to brand standards"
    - "Token color references: {{tokens.primary}}, {{tokens.accent}}"

  construction:
    - "Solid stitching and assembly"
    - "Quality hardware and mechanisms"
    - "Items that last"

Vendor Requirements

vendor_standards:
  quality:
    - "Provide physical samples before production"
    - "Meet specified material requirements"
    - "Pass quality control inspection"
    - "Match token colors accurately"

  ethics:
    - "Fair labor practices"
    - "Environmental responsibility"
    - "Transparent supply chain"

  service:
    - "Reliable delivery timelines"
    - "Responsive communication"
    - "Handle issues professionally"

Branding Application

branding_methods:
  embroidery:
    use_for: "Apparel, bags, soft goods"
    quality: "High thread count, clean edges"
    colors: "Match brand colors closely"
    variant_colors: "{{variant.print_considerations.embroidery.colors}}"

  laser_engraving:
    use_for: "Metal, leather, wood"
    quality: "Deep, precise engraving"
    finish: "Consistent depth"
    variant_style: "{{variant.print_considerations.laser_engraving}}"

  screen_print:
    use_for: "T-shirts, totes, flat items"
    quality: "Clean registration, durability"
    colors: "PMS matched"
    variant_style: "{{variant.print_considerations.screen_print}}"

  debossing:
    use_for: "Leather, paper, notebooks"
    quality: "Clean impression, consistent depth"
    finish: "Blind or foil options"
    variant_style: "{{variant.print_considerations.debossing}}"

  digital_print:
    use_for: "Full color, small runs"
    quality: "High resolution, durable"
    finish: "Appropriate for substrate"

---

Inventory & Distribution

Inventory Management

inventory_strategy:
  core_items:
    - "Maintain stock of essentials"
    - "Standard sizes and colors"
    - "Reorder points established"

  seasonal_items:
    - "Order for specific events"
    - "Limited production runs"
    - "Time-sensitive distribution"

  storage:
    - "Climate-controlled if needed"
    - "Organized by item type"
    - "FIFO rotation"

Distribution Channels

distribution:
  internal:
    - "New employee welcome kits"
    - "Team event distribution"
    - "Office supplies"

  client:
    - "Client welcome packages"
    - "Project milestone gifts"
    - "Holiday appreciation"

  events:
    - "Conference booth inventory"
    - "Speaker gift supplies"
    - "Event-specific items"

  fulfillment:
    - "Partner with fulfillment provider"
    - "Online store for employees"
    - "Dropship for distributed teams"

---

Quality Checklist

Before ordering any merchandise:

• Item genuinely useful and wanted
• Quality appropriate for SBK brand
• Branding subtle and professional
• Materials meet quality standards
• Vendor meets ethical standards
• Sample approved before production
• Pricing within budget
• Distribution plan established
• Storage solution identified
• Reorder process documented
• Variant styling applied correctly
• Token colors matched accurately
• Print method appropriate for variant

---

Last Updated: February 2026 Version: 2.0