Archived Campaigns¶
Completed campaigns with final performance data
Overview¶
Archive of completed campaigns with final metrics, learnings, and assets for future reference.
Archive Structure¶
Campaigns are archived with final documentation:
[campaign-name]/
├── brief.md # Original strategy
├── final-report.md # Performance summary and learnings
├── assets/ # All creative assets (preserved)
└── data/ # Raw performance data export
Final Report Template¶
# [Campaign Name] - Final Report
**Run Dates**: [Start] - [End]
**Total Investment**: $[amount]
## Performance Summary
| Metric | Goal | Actual | % of Goal |
|--------|------|--------|-----------|
| Impressions | X | Y | Z% |
| Leads | X | Y | Z% |
| Cost per Lead | $X | $Y | Z% |
## What Worked
- [Learning 1]
- [Learning 2]
## What Didn't Work
- [Learning 1]
- [Learning 2]
## Recommendations for Future
- [Recommendation 1]
- [Recommendation 2]
Archive Policy¶
- Campaigns archived within 2 weeks of completion
- Assets retained for 2 years
- Performance data retained indefinitely
- Monthly archive review for insights