Landing Pages¶
Conversion-optimized pages for campaigns and offers
Overview¶
Landing page specifications for lead generation campaigns, organized by offer type and target persona.
Landing Page Types¶
| Type | Purpose | Conversion Goal |
|---|---|---|
| Assessment Offer | Free evaluation | Book call |
| Content Download | Gated asset | Email capture |
| Webinar Registration | Event signup | Registration |
| Service Page | Service detail | Contact form |
| Demo Request | Product demo | Book demo |
Landing Page Structure¶
Hero Section
├── Headline (persona pain point)
├── Subheadline (value proposition)
├── Form or CTA button
└── Hero image/video
Value Props Section
├── 3-4 benefit bullets
├── Supporting icons
└── Social proof badge
Social Proof Section
├── Client logos
├── Testimonial quote
└── Trust indicators
Details Section
├── What you get
├── Process overview
└── FAQ accordion
Final CTA Section
├── Repeated form or button
└── Urgency element (optional)
Conversion Benchmarks¶
| Page Type | Target CVR | Acceptable CVR |
|---|---|---|
| Assessment Offer | 15%+ | 10% |
| Content Download | 25%+ | 15% |
| Webinar Registration | 30%+ | 20% |
| Contact Form | 5%+ | 3% |