Campaign Templates¶
Reusable templates for campaign planning and execution
Overview¶
Standard templates for campaign briefs, content calendars, and performance tracking.
Template Library¶
Campaign Brief Template¶
# Campaign Brief: [Name]
## Overview
- **Objective**: [Primary goal]
- **Target Persona**: [From persona library]
- **Offer**: [What we're offering]
- **Timeline**: [Start - End]
- **Budget**: [$amount]
## Success Metrics
| Metric | Target |
|--------|--------|
| Leads | X |
| Cost per Lead | $Y |
| Conversion Rate | Z% |
## Channels
- [ ] LinkedIn Ads
- [ ] Google Ads
- [ ] Email
- [ ] Organic Social
## Assets Needed
- [ ] Landing page
- [ ] Email sequence
- [ ] Ad creative
- [ ] Thank you page
Content Calendar Template¶
| Week | Topic | Format | Channel | Owner | Status |
|---|---|---|---|---|---|
| W1 | [Topic] | Blog | Web, LinkedIn | [Name] | Draft |
Performance Tracker Template¶
| Date | Impressions | Clicks | Leads | Spend | CPL |
|---|---|---|---|---|---|
| [Date] | X | Y | Z | $A | $B |
Template Usage¶
- Copy template to new campaign folder
- Customize for specific campaign
- Get stakeholder approval
- Execute and track