Target Lists
Prospect lists by industry, persona, and campaign
Overview
Target account and contact lists for outbound prospecting, organized by segment and campaign.
List Categories
By Industry
| List |
Criteria |
Size Target |
| Healthcare Practices |
20-200 employees, medical |
500 accounts |
| Law Firms |
10-100 attorneys |
300 accounts |
| Accounting Firms |
CPA firms, 20-100 employees |
200 accounts |
| Tech/SaaS |
50-250 employees, B2B |
400 accounts |
| Defense Contractors |
CMMC required |
150 accounts |
By Persona
| List |
Title Criteria |
Notes |
| IT Directors |
IT Director, IT Manager |
Solo IT focus |
| Healthcare Admins |
Practice Manager, Office Manager |
HIPAA decision maker |
| CFOs |
CFO, Controller, VP Finance |
Budget holder |
| CTOs |
CTO, VP Engineering, Head of Eng |
Tech companies |
List Building Criteria
Firmographic Filters
- Employee count: 20-500 (primary), 10-1000 (extended)
- Revenue: $5M-$100M (when available)
- Location: Tier 1 and Tier 2 markets
- Industry: Target verticals
Technographic Signals
- Cloud adoption (AWS, Azure, GCP)
- Security tools (or lack thereof)
- Compliance tools (Drata, Vanta, etc.)
- Legacy systems indicators
Intent Signals
- Compliance-related job postings
- Security incident news
- Funding announcements (tech)
- Leadership changes
List Hygiene
| Action |
Frequency |
| Email verification |
Before upload |
| Duplicate removal |
Weekly |
| Bounce cleanup |
After each campaign |
| Enrichment refresh |
Quarterly |