Webinars¶
Educational webinar content, registration pages, and follow-up sequences
Overview¶
Webinar program documentation including topic planning, registration optimization, and attendee conversion strategies.
Webinar Categories¶
| Category | Frequency | Target Audience | Goal |
|---|---|---|---|
| Compliance Deep-Dives | Monthly | Healthcare, Legal, Tech | Lead generation |
| Threat Briefings | Quarterly | IT Directors, CTOs | Awareness, authority |
| Best Practices | Monthly | All personas | Education, trust |
| Partner Co-hosted | Quarterly | Partner audiences | Reach expansion |
Webinar Playbook¶
Pre-Event (2-4 weeks out)¶
- Topic selection based on persona research
- Landing page creation
- Email promotion sequence (3-4 emails)
- Social promotion
- Partner/sponsor coordination
- Slide deck preparation
- Dry run
Event Day¶
- Tech check 30 min prior
- Attendee engagement (polls, Q&A)
- Clear CTA in final slides
- Recording capture
Post-Event (1 week)¶
- Recording edit and upload
- Attendee follow-up sequence
- No-show follow-up sequence
- Lead scoring update
- Sales handoff for hot leads
Performance Benchmarks¶
| Metric | Target | Acceptable |
|---|---|---|
| Registration Rate | 3% of emails | 2% |
| Attendance Rate | 40% of registrants | 30% |
| Engagement (polls/Q&A) | 50% participation | 30% |
| MQL Conversion | 20% of attendees | 10% |