Social Content¶
Platform-specific social media content and templates
Overview¶
Social media content library for LinkedIn (primary), Twitter/X, and other platforms, aligned with SBK's professional brand voice.
Platform Strategy¶
| Platform | Priority | Content Mix | Frequency |
|---|---|---|---|
| Primary | Thought leadership, news, case studies | 3-5/week | |
| Twitter/X | Secondary | Quick tips, news commentary | 5-7/week |
| YouTube | Tertiary | Webinar replays, explainers | 1-2/month |
Content Categories¶
LinkedIn Content Mix¶
| Type | Frequency | Purpose |
|---|---|---|
| Thought Leadership | 2/week | Authority building |
| Industry News Commentary | 1/week | Relevance, engagement |
| Tips & How-To | 1/week | Value delivery |
| Case Study Highlights | 1/week | Social proof |
| Company Updates | 1/month | Culture, hiring |
Post Formats¶
- Text Post: 1,300 chars max, hook in first line
- Carousel: 5-10 slides, educational content
- Poll: Engagement driver, market research
- Article: Long-form thought leadership
- Video: 30-90 seconds optimal
LinkedIn Post Template¶
[Hook - provocative statement or question]
[2-3 sentences of value/insight]
[Bullet points if applicable]
• Point 1
• Point 2
• Point 3
[CTA or question to drive engagement]
#Cybersecurity #SMBSecurity #[IndustryHashtag]