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Email Sequences

Automated nurture sequences and outreach templates

Overview

Email sequence library for marketing automation and sales outreach, organized by persona and funnel stage.

Sequence Types

Nurture Sequences

Sequence Trigger Length Goal
New Subscriber Form submission 5 emails / 3 weeks Educate, qualify
Content Download Asset download 4 emails / 2 weeks Move to MQL
Webinar Attendee Event attendance 3 emails / 1 week Book meeting
Re-engagement 90 days inactive 3 emails / 2 weeks Reactivate or clean

Sales Sequences

Sequence Trigger Length Goal
Cold Outreach Target list upload 6 touches / 3 weeks Book discovery
Post-Discovery Discovery call 3 emails / 1 week Move to proposal
Proposal Follow-up Proposal sent 4 emails / 2 weeks Close deal
Closed-Lost Nurture Lost deal 6 emails / 6 months Re-engage

Email Template Structure

Subject: [Personalized, under 50 chars]

Preview text: [Compelling, 40-90 chars]

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[Opening - personalized hook]

[Value statement - what's in it for them]

[Social proof or insight]

[Clear CTA - single action]

[Signature]

Performance Benchmarks

Metric Target Industry Avg
Open Rate 25%+ 20%
Click Rate 3%+ 2.5%
Reply Rate (Sales) 5%+ 3%
Unsubscribe <0.5% 0.5%