Blog Posts¶
SEO-optimized thought leadership and educational content
Overview¶
Blog content strategy targeting organic search traffic and thought leadership positioning for SBK's target personas.
Content Categories¶
| Category | Purpose | Frequency |
|---|---|---|
| Compliance Guides | HIPAA, SOC 2, CMMC education | 2/month |
| Threat Intelligence | Current threats, trends | 1/month |
| Best Practices | Security/IT guidance | 2/month |
| Industry Spotlights | Vertical-specific content | 1/month |
| Case Study Summaries | Client success stories | 1/month |
Blog Post Template¶
# [Title - Include Primary Keyword]
**Published**: [Date]
**Author**: [Name]
**Personas**: [Target personas]
**Keywords**: [Primary, secondary keywords]
## Introduction (100-150 words)
Hook + problem statement + what reader will learn
## [Main Sections] (300-500 words each)
Actionable guidance with evidence
## Key Takeaways
- Bullet 1
- Bullet 2
- Bullet 3
## Next Steps / CTA
Relevant service or assessment offer
SEO Requirements¶
- Primary keyword in title, H1, first paragraph
- 1,500-2,500 word target length
- Internal links to 2-3 related posts
- External links to authoritative sources
- Meta description: 150-160 characters