Outreach Sequences¶
Cold outreach and follow-up sequence templates
Overview¶
Sales outreach sequence library for cold prospecting, organized by persona and trigger event.
Sequence Types¶
Cold Outreach Sequences¶
| Sequence | Trigger | Touches | Duration |
|---|---|---|---|
| Cold - Solo IT | Target list | 6 | 21 days |
| Cold - Healthcare | Target list | 5 | 18 days |
| Cold - Legal | Target list | 5 | 18 days |
| Cold - Compliance Event | News trigger | 4 | 14 days |
Warm Follow-Up Sequences¶
| Sequence | Trigger | Touches | Duration |
|---|---|---|---|
| Post-Webinar | Webinar attend | 3 | 7 days |
| Post-Content | Download | 4 | 14 days |
| Post-Meeting No-Show | Missed meeting | 3 | 7 days |
| Re-engagement | 60 days dormant | 4 | 21 days |
Sequence Structure Template¶
Day 1: Email 1 (Value-first, pain point hook)
Day 3: LinkedIn connection request
Day 5: Email 2 (Case study/proof point)
Day 8: LinkedIn message (if connected)
Day 12: Email 3 (Different angle, new value)
Day 16: Phone call attempt
Day 21: Email 4 (Breakup, leave door open)
Email Template Guidelines¶
Subject Lines: - Under 50 characters - Personalized when possible - No spam trigger words
Body Structure: - Hook (pain point or trigger) - Value statement (1-2 sentences) - Proof point (optional) - Clear CTA (single action)
Personalization Tokens:
- {{first_name}}, {{company}}, {{industry}}
- {{trigger_event}} (news, job change, etc.)
Performance Benchmarks¶
| Metric | Target |
|---|---|
| Open Rate | 40%+ |
| Reply Rate | 5%+ |
| Meeting Book Rate | 2%+ |
| Positive Reply Rate | 60%+ of replies |