CIMP — Content Intelligence & Marketing Platform¶

Integration hub for all marketing automation, analytics, and AI-powered operations

Overview¶

CIMP (Content Intelligence & Marketing Platform) serves as the central orchestration layer connecting all SBK marketing operations skills. It integrates content creation, campaign management, lead intelligence, and analytics into a unified platform.

Structure¶

12-cimp/
├── integrations/         # Platform and tool integrations
├── automation/           # Automation workflows and triggers
├── workflows/            # Cross-skill workflow definitions
├── dashboards/           # Dashboard configurations
└── reports/              # Report templates and schedules

Subdirectories¶

integrations/¶

Platform integrations and API configurations.

Integrated Platforms: | Category | Platforms | Integration Type | |----------|-----------|------------------| | CRM | HubSpot, Salesforce | Bi-directional sync | | Email | HubSpot, Mailchimp, SendGrid | Campaign execution | | Social | LinkedIn, Twitter, Instagram | Publishing, analytics | | Advertising | Google Ads, LinkedIn Ads, Meta | Campaign management | | Analytics | Google Analytics, Mixpanel | Data collection | | Content | WordPress, Medium, Substack | Publishing | | Enrichment | Clearbit, ZoomInfo, Apollo | Lead enrichment |

automation/¶

Marketing automation workflows and trigger rules.

Automation Categories: - Lead scoring automation - Nurture sequence triggers - Alert notifications - Report generation - Data enrichment - Content distribution

workflows/¶

Cross-skill workflow definitions.

Key Workflows: | Workflow | Skills Involved | Trigger | |----------|-----------------|---------| | Content → Campaign | CLE → CO | Content published | | Lead → Nurture | LI → CO | Lead scored | | Campaign → Analytics | CO → Analytics | Campaign active | | Prospect → Sales | LI → SBP | SQL threshold |

dashboards/¶

Dashboard configurations and layouts.

Available Dashboards: - Executive overview - Marketing performance - Sales pipeline - Content performance - Campaign ROI

reports/¶

Automated report templates and schedules.

Report Types: | Report | Frequency | Audience | |--------|-----------|----------| | Weekly Marketing Summary | Weekly | Marketing team | | Pipeline Report | Weekly | Sales + Leadership | | Campaign Performance | Per campaign | Marketing | | Monthly Business Review | Monthly | Leadership | | Quarterly Analytics | Quarterly | All stakeholders |

CIMP Architecture¶

┌─────────────────────────────────────────────────────────────────────────────┐
│                              CIMP PLATFORM                                   │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                              │
│  ┌─────────────────────────────────────────────────────────────────────┐   │
│  │ SKILL ORCHESTRATION LAYER                                           │   │
│  │ ───────────────────────────                                         │   │
│  │ ┌───────────┐ ┌───────────┐ ┌───────────┐ ┌───────────┐ ┌────────┐ │   │
│  │ │    SBP    │ │    CLE    │ │    CO     │ │    LI     │ │  SGS   │ │   │
│  │ │ Strategy  │ │ Content   │ │ Campaigns │ │  Leads    │ │  SEO   │ │   │
│  │ └───────────┘ └───────────┘ └───────────┘ └───────────┘ └────────┘ │   │
│  └─────────────────────────────────────────────────────────────────────┘   │
│                                    │                                        │
│                                    ▼                                        │
│  ┌─────────────────────────────────────────────────────────────────────┐   │
│  │ DATA LAYER                                                          │   │
│  │ ──────────                                                          │   │
│  │ Knowledge Graph │ Time-Series DB │ Event Stream │ Cache Layer      │   │
│  └─────────────────────────────────────────────────────────────────────┘   │
│                                    │                                        │
│                                    ▼                                        │
│  ┌─────────────────────────────────────────────────────────────────────┐   │
│  │ INTEGRATION LAYER                                                   │   │
│  │ ─────────────────                                                   │   │
│  │ CRM │ Email │ Social │ Ads │ Analytics │ Enrichment │ Publishing   │   │
│  └─────────────────────────────────────────────────────────────────────┘   │
│                                                                              │
└─────────────────────────────────────────────────────────────────────────────┘

Skill Mapping¶

SBK Directory	Primary Skill	CIMP Integration
00-foundation	strategic-business-planning	ICP, personas, brand config
01-gtm-strategy	strategic-business-planning	GTM objectives, positioning
02-content-library	content-library-engine	Content creation, atomization
03-campaigns	campaign-orchestration	Campaign execution, monitoring
04-prospecting	lead-intelligence	Lead scoring, enrichment
05-sales-pipeline	strategic-business-planning + lead-intelligence	Qualification, pipeline
06-competitive-intel	strategic-business-planning	Competitor tracking
13-analytics	campaign-orchestration + lead-intelligence	Attribution, reporting

Skills Integration¶

All Skills Unified¶

CIMP integrates all five core marketing skills.

Skill Loading Strategy:

For CIMP operations, load skills on-demand:
1. Platform setup → strategic-business-planning
2. Content workflows → content-library-engine
3. Campaign ops → campaign-orchestration
4. Lead ops → lead-intelligence
5. SEO ops → seo-geo-strategy

SDK Integration¶

from sbp.sdk.orchestration import DurableContext, durable_handler, AlertManager
from sbp.sdk.gtm import LeadScorer, ICPDefinition, SignalDetector
from sbp.sdk.knowledge import CompetitiveKnowledgeGraph, create_graphiti_service
from content_engine import ContentGenerator, ContentAtomizer
from campaign_orchestration import CampaignManager, WorkflowEngine

# CIMP Unified Workflow: Content → Campaign → Lead → Sales
@durable_handler
async def content_to_revenue_workflow(ctx: DurableContext, content_id: str):
    """
    End-to-end workflow from content creation to revenue attribution.
    Orchestrates across all skills.
    """

    # Step 1: Content generation (Content Library Engine)
    content = await ctx.call(content_library.get, content_id)
    atomizer = ContentAtomizer()
    atoms = await ctx.call(atomizer.atomize, content)

    # Step 2: Campaign creation (Campaign Orchestration)
    campaigns = CampaignManager()
    campaign = await ctx.call(campaigns.create_from_content,
        content=content,
        atoms=atoms,
        channels=["linkedin", "email", "blog"],
        budget=Budget(total=Money(5000, "USD"))
    )

    # Step 3: Lead scoring integration (Lead Intelligence)
    scorer = LeadScorer(framework="MEDDIC")
    signal_detector = SignalDetector()

    # Monitor campaign and score resulting leads
    async for lead in ctx.call(campaign.leads_stream):
        signals = await ctx.call(signal_detector.detect, lead)
        score = await ctx.call(scorer.score, lead, signals)

        if score.is_mql:
            await ctx.call(handoff_to_sales, lead)
            await ctx.call(attribute_to_campaign, lead, campaign)

    # Step 4: Attribution and reporting
    attribution = await ctx.call(calculate_attribution, campaign.id)

    return {
        "content_id": content_id,
        "campaign_id": campaign.id,
        "leads_generated": attribution.total_leads,
        "mqls": attribution.mqls,
        "pipeline_created": attribution.pipeline_value,
        "revenue_attributed": attribution.revenue
    }

# Real-time CIMP dashboard updates
alert_manager = AlertManager()
alert_manager.add_rule(AlertRule(
    name="mql_surge",
    condition=AlertCondition(
        metric="mqls_per_hour",
        threshold=10,
        operator="gt"
    ),
    actions=[
        {"type": "slack", "channel": "#sales-alerts"},
        {"type": "email", "to": "sales-team@sbk.com"}
    ]
))

# Cross-skill analytics query
async def cimp_performance_report(date_range):
    """Generate unified performance report across all skills."""
    return {
        "content": await content_library.get_metrics(date_range),
        "campaigns": await campaigns.get_metrics(date_range),
        "leads": await lead_intelligence.get_metrics(date_range),
        "pipeline": await sales_pipeline.get_metrics(date_range),
        "attribution": await attribution.calculate(date_range)
    }

Subskills Reference¶

Skill	Key Subskills for CIMP
strategic-business-planning	`@gtm-strategy.md`, `@sales-pipeline.md`, `@operations-digital-twin.md`
content-library-engine	`@atomization.md`, `@multi-channel-publish.md`, `@lifecycle-states.md`
campaign-orchestration	`@workflow-engine.md`, `@unified-analytics.md`, `@attribution-modeling.md`
lead-intelligence	`@lead-scoring-models.md`, `@signal-collection.md`, `@sales-handoff.md`
seo-geo-strategy	`@rank-tracker.md`, `@performance-reporter.md`

CIMP Metrics¶

Metric	Target	Frequency
Data Sync Latency	<15 minutes	Real-time
Workflow Success Rate	99%+	Daily
Dashboard Load Time	<3 seconds	Per load
Alert Delivery	<1 minute	Per alert
Attribution Accuracy	95%+	Monthly