Foundation¶

Brand identity, personas, value cases, compliance frameworks, and industry verticals

Overview¶

This directory contains the foundational elements that inform all marketing, sales, and service delivery operations.

Structure¶

00-foundation/
├── brand/                  # Brand guidelines, voice, visual identity
├── personas/               # Target buyer personas and profiles
├── value-cases/            # Value propositions by service and persona
├── compliance-frameworks/  # Framework-specific messaging and requirements
└── industries/             # Industry vertical profiles and requirements

Subdirectories¶

brand/¶

Brand guidelines, voice specifications, and visual identity standards.

Key Documents: - brand-voice-guidelines.md — Tone spectrum, signature phrases, voice gears - visual-identity.md — Logo usage, colors, typography - messaging-framework.md — Core messaging by audience

personas/¶

Detailed buyer persona profiles with pain points, goals, and messaging.

8 Core Personas: 1. Solo IT Director (SMB) 2. Managing Partner (Law) 3. CFO/Controller (Midmarket) 4. Healthcare Admin 5. CTO/VP Engineering (Tech) 6. CPA Partner (Accounting) 7. VP Operations (Manufacturing) 8. Nonprofit Executive Director

value-cases/¶

Value propositions organized by service pillar and persona intersection.

8 Value Cases: 1. Compliance Acceleration 2. Cost Optimization Discovery 3. Security Posture Assessment 4. Vendor-Neutral Technology Selection 5. Managed Security Operations 6. Cloud Migration Strategy 7. Digital Workplace Transformation 8. Incident Response Readiness

compliance-frameworks/¶

Framework-specific messaging, requirements, and sales enablement.

6 Frameworks: - HIPAA - SOC 2 - ISO 27001 - NIST CSF - CMMC - PCI DSS

industries/¶

Industry vertical profiles with specific pain points and compliance requirements.

30+ Industries including: - Healthcare & Dental - Legal & Law Firms - Accounting & CPA Firms - Financial Services - Manufacturing - Technology & SaaS - Defense Contractors - Nonprofit Organizations - And more...

Skills Integration¶

Primary Skill: Strategic Business Planning¶

The strategic-business-planning skill powers foundational operations with:

ICP Definition & Analysis: - Market segmentation and persona development - Firmographic and technographic profiling - Buyer journey mapping - Pain point and goal identification

Value Proposition Development: - Value case creation by service pillar - Persona-specific messaging frameworks - ROI and impact quantification - Differentiation strategy

Compliance Framework Intelligence: - Framework requirement analysis - Industry-specific compliance mapping - Risk assessment for each vertical - Certification timeline planning

SDK Integration¶

from sbp.sdk import ICPMatcher, ValueProposition

# ICP profile scoring
icp = ICPMatcher(
    firmographics={
        "employee_count": (50, 500),
        "industries": ["healthcare", "legal", "accounting"],
        "compliance_needs": ["HIPAA", "SOC 2"]
    }
)

# Value proposition generation
vp = ValueProposition(
    service_pillar="protect",
    persona="solo_it_director",
    pain_points=["overwhelmed", "compliance_burden"]
)

Subskills Used¶

Subskill	Purpose
`market-analysis.md`	TAM/SAM/SOM for each vertical
`business-model-selection.md`	Service packaging strategy
`gtm-strategy.md`	Persona-specific go-to-market