Pricing Intel
Competitive pricing research and benchmarking
Overview
Competitive pricing intelligence to inform positioning and negotiation strategy.
Pricing Data Collection
Data Sources
| Source |
Reliability |
Update Frequency |
| Win/loss conversations |
High |
Ongoing |
| Competitive proposals |
High |
As received |
| Industry surveys |
Medium |
Annual |
| Competitor websites |
Low-Medium |
Quarterly |
| Peer conversations |
Medium |
Ongoing |
Collection Methods
- Post-deal debrief questions
- Lost deal competitor pricing capture
- Mystery shopping (where appropriate)
- Industry benchmark subscriptions
- Peer network sharing
Market Rate Benchmarks
Advisory Services (Hourly)
| Provider Type |
Rate Range |
SBK Position |
| Big 4 / National |
$400-$600+ |
Below |
| Boutique specialists |
$275-$400 |
At/Above |
| Regional MSPs |
$150-$250 |
Above |
| Freelance/fractional |
$100-$200 |
Above |
vCISO/vCTO (Monthly Retainer)
| Provider Type |
Range |
SBK Position |
| Premium boutique |
$10K-$20K |
At |
| Regional specialists |
$5K-$12K |
At |
| MSP add-on |
$2K-$6K |
Above |
Compliance Projects
| Project Type |
Market Range |
SBK Range |
| SOC 2 readiness |
$20K-$60K |
$25K-$50K |
| HIPAA gap analysis |
$8K-$25K |
$12K-$25K |
| Pen testing |
$10K-$40K |
$15K-$35K |
Pricing Insights
Price Sensitivity by Persona
| Persona |
Sensitivity |
Value Focus |
| Solo IT Director |
High |
Time savings |
| CFO/Controller |
High |
ROI quantification |
| CTO/VP Eng |
Medium |
Expertise quality |
| Healthcare Admin |
Medium |
Compliance certainty |
| Managing Partner |
Low |
Risk mitigation |