Whitepapers¶
Long-form thought leadership and gated content assets
Overview¶
Whitepaper library for gated content campaigns, providing in-depth analysis and guidance on cybersecurity and compliance topics.
Whitepaper Types¶
| Type | Length | Purpose | Gating |
|---|---|---|---|
| Industry Report | 15-25 pages | Market analysis, trends | Full gate |
| How-To Guide | 10-15 pages | Tactical guidance | Full gate |
| Framework Overview | 8-12 pages | Compliance education | Light gate |
| Benchmark Study | 12-20 pages | Original research | Full gate |
| Vendor Guide | 8-15 pages | Selection criteria | Light gate |
Whitepaper Structure¶
# [Title]
## Executive Summary (1 page)
Key findings and recommendations
## Introduction (1-2 pages)
Problem context and scope
## Main Content (8-15 pages)
- Section 1: [Topic]
- Section 2: [Topic]
- Section 3: [Topic]
## Recommendations (2-3 pages)
Actionable next steps
## About SBK (1 page)
Company overview, CTA
## Appendix
Supporting data, methodology
Design Requirements¶
- Professional cover page with visual
- Consistent header/footer with branding
- Charts and visuals every 2-3 pages
- Pull quotes for key insights
- Clear section navigation
Whitepaper Topics by Persona¶
| Persona | High-Interest Topics |
|---|---|
| Solo IT Director | IT Cost Optimization, Vendor Selection |
| Healthcare Admin | HIPAA Compliance Guide, Breach Prevention |
| CTO/VP Engineering | SOC 2 Roadmap, Security Debt |
| CFO/Controller | IT Budget Benchmarks, Risk Quantification |