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Competitive Intelligence

Market analysis, competitor tracking, and strategic positioning

Overview

Competitive intelligence repository for tracking competitors, market trends, pricing analysis, and win/loss patterns. Enables data-driven positioning and sales enablement through battlecards.

Structure

06-competitive-intel/
├── competitors/          # Competitor profiles and analysis
├── battlecards/          # Sales enablement battlecards
├── market-trends/        # Industry and market trend analysis
├── pricing-intel/        # Competitor pricing and positioning
└── win-loss-analysis/    # Deal outcome analysis and patterns

Subdirectories

competitors/

Individual competitor profiles with standardized analysis framework.

Profile Structure: - Company overview and positioning - Target market and ICP overlap - Service offerings comparison - Strengths and weaknesses - Recent news and developments - Threat assessment score

Competitor Categories: | Category | Description | Examples | |----------|-------------|----------| | Direct | Same services, same market | Regional MSPs, boutique vCISO firms | | Adjacent | Overlapping services | Compliance consultants, IT staffing | | Emerging | New market entrants | AI-driven compliance tools | | Enterprise | Larger scale competitors | Big 4 consulting, national MSPs |

battlecards/

Sales-ready competitive positioning documents.

Battlecard Structure: - Quick positioning (30-second pitch) - Competitor overview - Our advantages (with evidence) - Their advantages (honest assessment) - Objection handling scripts - Trap questions to ask - Proof points and case studies

Update Cadence: Quarterly review, immediate update on major changes

Industry and market trend analysis.

Tracked Trends: - Regulatory changes (HIPAA, SOC 2, CMMC updates) - Technology shifts (AI/ML in security, cloud adoption) - Buyer behavior changes - Economic factors affecting IT spend - M&A activity in cybersecurity space

Report Types: - Quarterly market outlook - Annual industry analysis - Emerging threat landscape - Technology adoption curves

pricing-intel/

Competitive pricing and positioning intelligence.

Tracked Metrics: | Metric | Frequency | Source | |--------|-----------|--------| | Hourly rates | Quarterly | Sales intel, proposals | | Project pricing | Ongoing | Win/loss analysis | | Retainer models | Quarterly | Market research | | Packaging changes | Ongoing | Competitor websites |

Pricing Position: SBK targets premium positioning (top 20%) justified by vendor-neutral value and enterprise-grade expertise.

win-loss-analysis/

Post-deal analysis for continuous improvement.

Analysis Framework: - Deal overview and timeline - Decision criteria identified - Competitive situation - Win/loss factors (ranked) - Lessons learned - Recommendations

Loss Reason Categories: | Category | Description | Response Strategy | |----------|-------------|-------------------| | Price | Budget constraints | Value articulation, phased approach | | Timing | Not ready to buy | Nurture, set follow-up | | Competitor | Lost to competitor | Battlecard update, differentiation | | No Decision | Stalled/abandoned | Root cause analysis | | Scope | Mismatch | Better qualification |

Key Metrics

Metric Target Frequency
Win Rate 35%+ Monthly
Competitive Win Rate 50%+ Monthly
Battlecard Usage 80%+ of deals Weekly
Intel Freshness <90 days avg Quarterly
Market Coverage 90%+ of competitors tracked Quarterly

Skills Integration

Primary Skill: Strategic Business Planning

The strategic-business-planning skill drives competitive intelligence operations.

Invoke: Load skill when creating competitor profiles, battlecards, or market trend analysis.

Key Subskills: - @competitive-intelligence.md — Competitor analysis, SWOT, positioning maps, battlecard generation - @market-analysis.md — TAM/SAM/SOM, Porter's 5+2, industry analysis, Value Theory - @gtm-strategy.md — Channel strategy, positioning, CAC optimization

CLI Commands: 

# Competitor tracking
sbp competitor track --name "AcmeSecurity"
sbp competitor battlecard --competitor "AcmeSecurity" --persona "solo_it_director"
sbp competitor swot --competitor "AcmeSecurity"

# Market analysis
sbp market-size --customers 50000 --acv 24000 --geo-filter 0.6

SDK Integration

from sbp.sdk.gtm import (
    ICPDefinition, LeadScorer, SignalDetector,
    CompanyEnrichment, IntentEnrichment
)
from sbp.sdk.knowledge import (
    CompetitorEntity, CompetitiveKnowledgeGraph,
    create_graphiti_service
)

# Initialize competitive knowledge graph (Graphiti-powered)
graphiti = create_graphiti_service(
    neo4j_uri="bolt://localhost:7687",
    embedding_model="text-embedding-3-large"
)
kg = CompetitiveKnowledgeGraph(graphiti)

# Add competitor with temporal tracking
competitor = CompetitorEntity(
    name="AcmeSecurity",
    products=["Managed SOC", "vCISO", "Compliance"],
    pricing_model="retainer",
    market_position="challenger"
)
kg.add_entity(competitor, valid_time=datetime.now())

# Query competitive landscape
competitors = kg.query(
    "What competitors offer vendor-neutral advisory?",
    as_of=datetime.now()
)

# Hybrid retrieval with graph context
results = kg.hybrid_search(
    query="MSP competitors targeting healthcare compliance",
    use_semantic=True,
    use_bm25=True,
    use_graph_context=True
)

# Signal detection for competitive moves
detector = SignalDetector()
signals = detector.detect(
    sources=["competitor_websites", "news", "job_postings"],
    signal_types=["product_launch", "pricing_change", "expansion"]
)

Subskills Reference

Subskill Purpose Template
@competitive-intelligence.md Competitor profiling, SWOT, battlecards competitive-battlecard-template.md, swot-analysis-template.md
@market-analysis.md Market sizing, trends, Porter's analysis market-sizing-template.md
@gtm-strategy.md Positioning, differentiation content-calendar-template.md
@sales-pipeline.md Win/loss pattern integration lead-scoring-template.md