Campaigns¶

Marketing campaign planning, execution, and tracking

Overview¶

Campaign management repository containing active campaigns, archived campaigns, campaign templates, and shared assets.

Structure¶

03-campaigns/
├── active/                 # Currently running campaigns
├── archived/               # Completed campaigns with results
├── templates/              # Campaign planning templates
└── assets/                 # Shared campaign assets

Subdirectories¶

active/¶

Currently running marketing campaigns.

Campaign Folder Structure:

campaign-name/
├── brief.md               # Campaign objectives, audience, KPIs
├── timeline.md            # Milestones and deadlines
├── content/               # Campaign-specific content
├── assets/                # Creative assets
├── metrics.md             # Performance tracking
└── learnings.md           # Ongoing observations

archived/¶

Completed campaigns with full documentation and results analysis.

Archive Requirements: - Final performance metrics - ROI analysis - Key learnings - Recommendations for future campaigns

templates/¶

Reusable campaign planning templates.

Available Templates: - Campaign Brief Template - Content Calendar Template - Budget Tracker Template - A/B Test Plan Template - Post-Mortem Template

assets/¶

Shared creative assets used across campaigns.

Asset Types: - Brand graphics - Stock photography - Icons and illustrations - Video B-roll - Audio/music

Campaign Types¶

By Objective¶

Type	Goal	Primary Channels	Timeline
Awareness	Brand visibility	LinkedIn, Content, PR	Ongoing
Lead Gen	MQL generation	Paid, Webinars, Content	4-8 weeks
Nurture	MQL → SQL	Email, Retargeting	Ongoing
ABM	Target accounts	Direct, LinkedIn, Events	8-12 weeks
Event	Registration/attendance	Email, Social, Paid	2-4 weeks
Product	Service launch	Multi-channel	6-8 weeks

By Audience¶

Persona-Specific Campaigns: 1. Solo IT Director — "Expert Backup" positioning 2. Managing Partner (Law) — Compliance + confidentiality 3. CFO/Controller — Cost optimization + risk management 4. Healthcare Admin — HIPAA compliance 5. CTO/VP Engineering — Security debt + scaling 6. CPA Partner — SOC 2 + client data 7. VP Operations (Mfg) — OT/IT convergence 8. Nonprofit ED — Budget constraints + compliance

By Industry¶

Vertical-Specific Campaigns: - Healthcare & Dental (HIPAA focus) - Legal (confidentiality + compliance) - Accounting (SOC 2 + data protection) - Financial Services (regulatory compliance) - Manufacturing (OT/IT security) - Technology/SaaS (security + scaling) - Defense Contractors (CMMC) - Nonprofit (limited budget solutions)

Campaign Metrics¶

Primary KPIs¶

Metric	Target	Measurement
Reach/Impressions	Campaign-specific	Weekly
Engagement Rate	>3%	Weekly
Click-Through Rate	>2%	Weekly
Lead Generation	Per campaign	Weekly
MQL Conversion	40% of leads	Monthly
Cost per Lead	<$200	Monthly
Pipeline Generated	5x campaign cost	Campaign end

Attribution Model¶

First Touch: 30%
Middle Touch: 30%
Last Touch: 40%

Campaign Planning Process¶

Brief Development
Define objectives and KPIs
Identify target audience
Set budget and timeline
Strategy Development
Select channels
Plan content requirements
Define messaging
Content Creation
Develop assets
Write copy
Design creatives
Launch & Execution
Deploy across channels
Monitor performance
Optimize in real-time
Analysis & Reporting
Gather final metrics
Calculate ROI
Document learnings

Skills Integration¶

Primary Skill: Campaign Orchestration¶

The campaign-orchestration skill powers omnichannel campaign management with real-time monitoring and GTM-driven optimization.

Invoke: Load when planning campaigns, monitoring performance, or optimizing channel allocation.

Key Capabilities: - Campaign lifecycle management (draft → active → completed) - Omnichannel publishing across 20+ platforms - Real-time performance monitoring and alerting - Multi-touch attribution modeling - A/B testing framework - Budget allocation optimization

Secondary Skill: Content Library Engine¶

The content-library-engine skill supports content creation and atomization for campaigns.

Invoke: Load when creating campaign content or repurposing assets across channels.

Key Capabilities: - Campaign content generation from briefs - Content atomization for multi-channel distribution - Voice gear alignment with campaign audience

SDK Integration¶

from campaign_orchestration import CampaignManager, WorkflowEngine, AttributionEngine
from content_engine import ContentAtomizer, Brief
from sbp.sdk.gtm import ICPDefinition

# Initialize campaign manager
campaigns = CampaignManager()

# Create campaign aligned to GTM objectives
campaign = await campaigns.create(
    name="Q1 HIPAA Compliance Push",
    type="lead_generation",

    # GTM alignment
    target_icp=["healthcare_admin", "solo_it_director"],
    service_focus="protect",

    # Budget with channel allocation
    budget=Budget(
        total=Money(25000, "USD"),
        allocation={
            "linkedin_ads": 0.40,
            "email": 0.25,
            "webinars": 0.20,
            "content_syndication": 0.15
        }
    ),

    # Timeline
    start_date="2024-01-15",
    end_date="2024-03-31",

    # KPIs
    kpis=[
        KPI("mql_generated", target=100),
        KPI("pipeline_created", target=Money(500000, "USD")),
        KPI("cost_per_lead", target=Money(200, "USD"))
    ]
)

# Monitor campaign performance
async for update in campaigns.monitor(campaign.id, interval="1h"):
    if update.cpl > 250:
        await campaigns.optimize_allocation(campaign.id)

# Calculate attribution
attribution = AttributionEngine(
    models=["first_touch", "last_touch", "linear"],
    conversion_window_days=90
)
report = await attribution.calculate(campaign.id)

Subskills Reference¶

Subskill	Skill	Purpose
`@campaign-lifecycle.md`	CO	Campaign states and transitions
`@budget-allocation.md`	CO	Spend management and optimization
`@real-time-dashboard.md`	CO	Live metrics and monitoring
`@attribution-modeling.md`	CO	Multi-touch attribution
`@ab-testing-framework.md`	CO	Experiment design and analysis
`@atomization.md`	CLE	Content breakdown for channels