Active Campaigns¶
Currently running marketing campaigns
Overview¶
Active campaign repository for ongoing marketing initiatives. Each campaign folder contains assets, performance tracking, and optimization notes.
Campaign Naming Convention¶
Example: 2026-02_nurture_healthcare_hipaa-guide
Campaign Folder Structure¶
[campaign-name]/
├── brief.md # Campaign strategy and goals
├── assets/ # Campaign-specific creative
├── sequences/ # Email and ad sequences
├── performance.md # Weekly performance tracking
└── optimizations.md # A/B tests and changes
Active Campaign Checklist¶
- Brief approved
- Assets created and reviewed
- Tracking configured (UTMs, pixels)
- Sequences activated
- Budget allocated
- Performance dashboard live
- Optimization schedule set
Campaign Status Definitions¶
| Status | Definition |
|---|---|
| Planning | Strategy and assets in development |
| Launching | Going live within 48 hours |
| Active | Currently running |
| Optimizing | Running with active A/B tests |
| Winding Down | Ending within 1 week |